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Posts Tagged ‘Terry Richardson’

HTC Places Big Bet on New Campaign Starring Robert Downey Jr.

Finally, with help from WPP-owned 171 Partners, HTC is getting creative. For their new “Here’s to Change” global campaign to promote  the HTC One smartphone, the brand has enlisted Robert Downey Jr. as both the star and purveyor of creative input. Engadget suggests that this is new CMO Ben Ho making good on his promise to make HTC’s voice louder.

So far, we’ve got RDJ as mysterious, self-important “Subversive Thinking,” a man with Terry Richardson glasses and a briefcase handcuffed to his wrist. He flies in a helicopter and enjoys high-fives. He wears a puce-colored tie. We meet him in HTC’s first teasers: “Big Things Ahead,” “Prelude to Change,” and “The Arrival.” The entire “Change” campaign should run 24 to 36 months, with the first 2-minute spot debuting Thursday. And with any luck, our main man will be quirkily cooing to that cat.

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Guys Behind ‘Pay with a Tweet’ Team Up with Brooklyn Band to ‘Track Me’

Most of you are probably aware of the work of Innovative Thunder, aka a couple of blokes from R/GA NY who won a Cannes Cyber Lion Grand Prix for their “Pay With a Tweet” project. Well, the R/GA duo is back and has teamed up with a Brooklyn-based hip-hop/alt-rock crew called Riot !n Paris for a new side project separate from “the agency for the digital age” called “Track Me.” If you’re feeling lucky and are in the mood to stroke your ego even more, R!P is ready to record a track based solely on your social media persona.

To give it a go, check out this site, hit the “Track Me” button then wait and see if your social profile is deemed songworthy. And from what the parties involved, the track is yours forever so perhaps you’ll avoid and publishing tangles. To give you a clearer picture of the project, Innovative Thunder and Riot !N Paris have released some work as as examples based on the profiles of folks like comedian Aziz Ansari, SI model Kate Upton and photographer Terry Richardson.

 

Get Lucky, Get ALDO Shoes for Life

For its Fall/Winter campaign and first real foray into interactive, ALDO shoes enlisted to help of NY-based agency Skinny and prodco B-Reel to design the “ALDO Shoes for Life” campaign and website. What does “getting lucky” mean to you, 18-35 year-old stylish male or female? Well, if you like your shoes reasonably affordable yet chic, then it could mean getting free shoes for the rest of your life or getting 15 percent off of your next pair from one of ALDO’s fine stores located worldwide.

The campaign’s website features three Vegas-style interactive games called “Rockin’ Roulette,” “Spin & Win” and “Magic Hat Trick.” Users who win all three games will get 15 percent off coupons and can register for a chance to win the aforementioned free shoes for life deal (It also turns out that “life” actually means 25 years.) And, lucky for us, the games seem to generally work in our favor, and ALDO’s hip models will encourage you between games whether or not you win or lose. As Skinny co-founder/CCO Jonas Hallberg says in a statement, “By creating a fun, interactive based experience we allow ALDO fans to engage with the new shoe collection in an interesting and involving way”.

Last month, ALDO launched a teaser video for the campaign directed by none other than Terry Richardson, he of Josie Maran drinking cow’s milk and porn-y American Apparel ad fame. Watch the video below.

Monday Odds and Ends

 

-The Ad Club and Google have teamed up to launch the Young Innovators competition (above). link

-Oliver Fuselier signed on with Tool as executive producer. link

-Post-Irene, NYC Mayor Mike Bloomberg is ready to have fun again and engage his fake Twitter self. link

-Speaking of Irene, what started as this over the weekend, turned into this which finally turned into this: link

-Ed Kats was promoted to president of the MediaWhiz division of the newly launched SolutionSet MediaWhiz Partnership. link

-Santa Monica’s Blitz acquired social media group, bigMETHOD.

-Bi-coastal/London prodco Park Pictures signed directing team Terri Timely for U.S. commercial representation.

-Some possible iPhone 5 details have been revealed including its panel size. link

-Y&R Brands Australia/New Zealand CFO Adam Foulsham is moving to New York to serve as EVP of Y&R Brands Finance. link