No, it’s not the ass-whooping you’re thinking of that he received back in the day. We can’t really expound, though, except to say the timing is perfect with this latest EA Sports spot from San Francisco-based Heat for the former’s Tiger Woods PGA Tour 14 installment. Woods, if you didn’t know, won his eighth Arnold Palmer Invitational title yesterday in his home turf of Orlando and reclaimed his throne as the top-ranked golfer in the world in the process. Not sure if he’s doing his own stunts or that his sports star acting skills are on par with his good pal, Roger Federer, but we’re sure those are Arnie’s knuckles cracking. Credits after the jump.
Posts Tagged ‘Tiger Woods’
After the Tiger Woods sex scandal broke, it was a bit surprising that Nike stayed loyal to the face of its golf line. But, by offering 23-year-old phenom Rory McIlroy a 10-year $250 million contract, is it possible that Tiger’s days may be waning? At the very least, Nike Golf is no longer dependent on the success of Woods to carry its brand for the next decade.
A new spot from W+K finds Tiger playing the “old guy,” challenging McIlroy to a chip shot contest reminiscent of McDonald’s classic Michaell Jordan/Larry Bird “Nothing but Net” campaign from the early 90s. “No Cup is Safe” depicts Tiger as the wily veteran, with Rory as the new, young face of the PGA nipping at Woods’ heels. To be honest, it’s a bit uncomfortable to watch, as I’m sure it was for Tiger to shoot it. The sun may be setting all too soon on Tiger’s career, while Rory’s is just beginning. Perhaps Tiger offered some advice to Rory on set, some advice that no one bothered to give him 14 years ago when he was in the same situation as Rory is now.
It’s hard to see this spot as anything other than a “passing of the old guard,” which is probably what Nike asked for. It’s cute, but full of sadness and hope at the same time. Perhaps I’m making this a bigger deal than it actually is, but, as a fan of both athletes, it’s hard to imagine a world where these guys can coexist at the top of the professional golf ladder. Credits after the jump.
-B-Reel and Google collaborated on an interactive music vid to promote “The Bravest Man in the Universe,” which is off of Bobby Womack‘s first album of original material in 18 years (teaser above–and we have a hunch he may be collaborating on new Massive Attack work–or at least we hope).
-AB In-Bev debuted its first branded YouTube channel for Budweiser to “strengthen” the brew’s association with soccer. link
-A female ad exec confesses. link
-New York-based agency DeVito/Verdi added digital shop SongPlus, which was founded five years ago by JWT/Hill Holliday alum David Song, to the fold. Song will now lead the D/V’s efforts to meld its traditional and digital capabilities for clients.
-So, what makes a “modern gentlemen?” Ketel One wants to know and is offering some money for it. link
Two op-eds in two days, you say, and it’s not even Super Bowl time? Why not. Here, John Paolini, executive creative director/partner at NYC-based operation Sullivan, which has a notable client list from the looks of it, offers us his take on not only Tiger Tiger Woods Y’all, but the ifs and hows on whether athletes in general can rebuild their brand in the wake of scandal and more.
Tiger Woods is back.
Well, sort of. With his first PGA-tour win since 2009 at the Arnold Palmer Invitational last week, he’s back in the spotlight as a golfer—not a sexting adulterer.
All eyes are on the 37-year-old as he heads to Augusta this Thursday for the Masters. If his streak continues, we wonder if maybe he’ll be the greatest golfer of all time after all—he trails Jack Nicklaus by just four major titles. Could the steel-minded prodigy we used to love win back our hearts with more wins on the course?
Maybe… but probably not. Tiger Woods’s personal brand took a big hit in 2009 when his sex scandal revealed how little we really knew about golf’s biggest star. Scandalized celebrities certainly make comebacks. They repent, they reinvent themselves, and they come back better—and with more valuable brands—than ever. But for several reasons, I don’t think Tiger’s brand will ever fully recover.
-Shaq does battle with Tiger Woods in a new spot from San Francisco shop Heat that promotes EA Sports’ Tiger Woods PGA Tour 13 (above). Guess that Shaq-fu is finally coming in handy.
-McCann Detroit was reappointed as AOR for the Michigan Economic Development Corporation.
-Twitter has acquired San Francisco-based blogging platform, Posterous. link
-Kodak Gallery added Pinterest sharing to its Android app. link
-New York-based Roth Partners LLC welcomed Walton | Isaacson alum Jon Renner as managing director.
-BtoB magazine shows some love yet again for Digitas. link
-Levi’s will premiere a global, W+K-created 60-second “Go Forth” spot called “Levi’s Legacy” on Facebook tomorrow. link
-Just for the hell of it, here’s CK One Jeans’ fall 2011 ad (link).
-Former MRM Worldwide VP/director of design/CD Roy Eventov joined the roster of Gravity Digital.
-Who doesn’t love smart-ass responses to celebrities on Twitter? link
-Minneapolis post-production company Splice hired Shannon Pettini as creative director.
-NYT: Yahoo’s having an easier time attracting users than advertisers. link
-Comedy director Richie Keen signed with prodco Superlounge for commercial representation.
-YouTube unveiled its redesign, cutely codenamed Cosmic Panda. link
-Original Film signed Jackass director Jeff Tremaine for commercial representation.
-R/GA alum Valerie Milkins joined Droga5 as communications director, making it the latter agency’s first communications hire in its five-year history.
-Take that, Apple. Amazon wins its “App Store” tussle in court. link
-R/GA helps you become a mayor for a day in a new Foursquare-based campaign for McCormick (above).
-Ignited and My Chemical Romance are involved in a new crowdsourced Facebook design contest. link
-Speaking of the social network, Facebook is ready to make its “awesome” announcement in Palo Alto on July 6. link
-One state auditor is suspicious of the Illinois Lottery’s agency selection. link
-Here are 12 signs you’re addicted to social media. link
-Will mobile ad spending be mostly local-based? link
-Have a happy long weekend, everyone. See you on Tuesday!
-The future of Mad Men is still murky. Humbug. link
-Lisa Torres joined ZenithOptimedia as president of its multicultural unit.
-Want more Ozzy & Bieber? Here’s an extended version of the pair’s so-so Best Buy spot. link
-Heat beat out fellow SF shop Eleven and Butler, Shine, Stern & Partners New York’s DeVito/Verdi to take home the Bank of the West business.
-Why AOL+HuffPo is not really a good deal. link
-Slingshot developed a Facebook app for Finlandia. link
-Will.i.Am didn’t do AT&T any favors during the Super Bowl. link
-Oscar nominees are now rolling out “Consider me” ads. link
Sources familiar with the matter have confirmed to us that Dave Moore, EVP/ECD at McCann New York, is out at the agency. From what we’ve been told, the split was “amicable.” During his tenure, Moore led creative efforts for McCann NY clients such as Applebee’s as well as global accounts including Exxon Mobil, J&J and Bertolli.
Of course, Moore is no stranger to the McCann camp, having spent seven years (2000-2007) as ECD then CCO in the agency’s Detroit office, where he spearheaded GM’s “Keep America Rolling” campaign that launched post-9/11 as well as Tiger Woods/Buick web efforts. Moore’s last gig at McCann actually marked his second stint in the New York office, as he previously served as a GCD there before heading to Detroit. We’re still finding out where Moore’s headed to next.
Update: Moore’s future plans remain a bit vague as we’ve been told that he’s not starting a new job right away.
Update 2: Moore is headed to Avrett Free Ginsberg, title yet to be determined.
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