TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Tiger Woods’

NFL Adds Heat to Agency Roster

We’re trying to get some clarification from Grey on this matter, as the agency has been working with the Roger Goodell and crew at the NFL for four years now. But, in the meantime, let’s turn our focus off of Grey for a moment and on to San Francisco-based agency Heat, which has been on radar for some time now mainly thanks to their EA Sports spots (recent Tiger Woods clip above). We’re fairly certain at this point that this isn’t an agency of record assignment, as Heat, which gave us the unforgettable self-promo below, will actually be tasked with handling NFL Network branding and promoting its priority programming including NFL Network’s preseason, GameDay and NFL RedZone programming. There was a review for the account, though we’re still awaiting if there was an incumbent on this biz.

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!

Tiger Woods’ Real-Life Ass-Whooping Nicely Coincides with Videogame Ad Ass-Whooping

No, it’s not the ass-whooping you’re thinking of that he received back in the day. We can’t really expound, though, except to say the timing is perfect with this latest EA Sports spot from San Francisco-based Heat for the former’s Tiger Woods PGA Tour 14 installment. Woods, if you didn’t know, won his eighth Arnold Palmer Invitational title yesterday in his home turf of Orlando and reclaimed his throne as the top-ranked golfer in the world in the process. Not sure if he’s doing his own stunts or that his sports star acting skills are on par with his good pal, Roger Federer, but we’re sure those are Arnie’s knuckles cracking. Credits after the jump.

Read more

Tiger Woods, Rory McIlroy Play Nothing But… Hole for Nike

After the Tiger Woods sex scandal broke, it was a bit surprising that Nike stayed loyal to the face of its golf line. But, by offering 23-year-old phenom Rory McIlroy a 10-year $250 million contract, is it possible that Tiger’s days may be waning? At the very least, Nike Golf is no longer dependent on the success of Woods to carry its brand for the next decade.

A new spot from W+K finds Tiger playing the “old guy,” challenging McIlroy to a chip shot contest reminiscent of McDonald’s classic Michaell Jordan/Larry BirdNothing but Net” campaign from the early 90s.  “No Cup is Safe” depicts Tiger as the wily veteran, with Rory as the new, young face of the PGA nipping at Woods’ heels. To be honest, it’s a bit uncomfortable to watch, as I’m sure it was for Tiger to shoot it. The sun may be setting all too soon on Tiger’s career, while Rory’s is just beginning. Perhaps Tiger offered some advice to Rory on set, some advice that no one bothered to give him 14 years ago when he was in the same situation as Rory is now.

It’s hard to see this spot as anything other than a “passing of the old guard,” which is probably what Nike asked for. It’s cute, but full of sadness and hope at the same time. Perhaps I’m making this a bigger deal than it actually is, but, as a fan of both athletes, it’s hard to imagine a world where these guys can coexist at the top of the professional golf ladder. Credits after the jump.

Read more

Tuesday Odds and Ends

-B-Reel and Google collaborated on an interactive music vid to promote “The Bravest Man in the Universe,” which is off of Bobby Womack‘s first album of original material in 18 years (teaser above–and we have a hunch he may be collaborating on new Massive Attack work–or at least we hope).

-Former Grey EVP Christopher Wollen joined The Barbarian Group as executive director of business development. link

-AB In-Bev debuted its first branded YouTube channel for Budweiser to “strengthen” the brew’s association with soccer. link

-A female ad exec confesses. link

-Our pals at the Denver Egotist interviewed Made Movement’s chief digital officer, Scott Prindle. link

-New York-based agency DeVito/Verdi added digital shop SongPlus, which was founded five years ago by JWT/Hill Holliday alum David Song, to the fold. Song will now lead the D/V’s efforts to meld its traditional and digital capabilities for clients.

-So, what makes a “modern gentlemen?” Ketel One wants to know and is offering some money for it. link

-Well, we guess losing almost every one of your sponsors will do this to Tiger Woods. link

 

Op-Ed: Winning Isn’t Everything – The Tiger Woods Brand

Two op-eds in two days, you say, and it’s not even Super Bowl time? Why not. Here, John Paolini, executive creative director/partner at NYC-based operation Sullivan, which has a notable client list from the looks of it, offers us his take on not only Tiger Tiger Woods Y’all, but the ifs and hows on whether athletes in general can rebuild their brand in the wake of scandal and more.

 

Tiger Woods is back.

Well, sort of. With his first PGA-tour win since 2009 at the Arnold Palmer Invitational last week, he’s back in the spotlight as a golfer—not a sexting adulterer.

All eyes are on the 37-year-old as he heads to Augusta this Thursday for the Masters. If his streak continues, we wonder if maybe he’ll be the greatest golfer of all time after all—he trails Jack Nicklaus by just four major titles. Could the steel-minded prodigy we used to love win back our hearts with more wins on the course?

Maybe… but probably not. Tiger Woods’s personal brand took a big hit in 2009 when his sex scandal revealed how little we really knew about golf’s biggest star. Scandalized celebrities certainly make comebacks. They repent, they reinvent themselves, and they come back better—and with more valuable brands—than ever. But for several reasons, I don’t think Tiger’s brand will ever fully recover.

Read more

Tuesday Odds and Ends

-Shaq does battle with Tiger Woods in a new spot from San Francisco shop Heat that promotes EA Sports’ Tiger Woods PGA Tour 13 (above). Guess that Shaq-fu is finally coming in handy.

-McCann Detroit was reappointed as AOR for the Michigan Economic Development Corporation.

-Twitter has acquired San Francisco-based blogging platform, Posterous. link

-Kodak Gallery added Pinterest sharing to its Android app. link

-New York-based Roth Partners LLC welcomed Walton | Isaacson alum Jon Renner as managing director.

-BtoB magazine shows some love yet again for Digitas. link

Monday Odds and Ends

-Levi’s will premiere a global, W+K-created 60-second “Go Forth” spot called “Levi’s Legacy” on Facebook tomorrow. link

-Just for the hell of it, here’s CK One Jeans’ fall 2011 ad (link).

-It’s finally over between Tag Heuer and Tiger Woods. link

-Former MRM Worldwide VP/director of design/CD Roy Eventov joined the roster of Gravity Digital.

-Tool of North America added former Onion director J.J. Adler to its roster. link

-Who doesn’t love smart-ass responses to celebrities on Twitter? link

-Minneapolis post-production company Splice hired Shannon Pettini as creative director.

-NYT: Yahoo’s having an easier time attracting users than advertisers. link

-Comedy director Richie Keen signed with prodco Superlounge for commercial representation.

Thursday Odds and Ends

-PHD London chief innovation officer John V Wilshire has left to start his own consultancy called Smithery. link

-Meet Tiger Woods, Japanese sports rub pitchman. link

-YouTube unveiled its redesign, cutely codenamed Cosmic Panda. link

-Original Film signed Jackass director Jeff Tremaine for commercial representation.

-R/GA alum Valerie Milkins joined Droga5 as communications director, making it the latter agency’s first communications hire in its five-year history.

-Have you seen copywriter Jenna Livingston‘s “Starbucks Spelling” Tumblr yet? link

-Take that, Apple. Amazon wins its “App Store” tussle in court. link

-Let’s see if Michele Bachmann blinks during her first Iowa ad. link

 

Friday Odds and Ends

-R/GA helps you become a mayor for a day in a new Foursquare-based campaign for McCormick (above).

-Tiger Woods will pitch heat rub in Japan. Take that as you will. link

-Sid Lee alums Jared Folkmann and Christiaan Welzel joined Critical Mass as planning director and ACD, respectively. link

-Ignited and My Chemical Romance are involved in a new crowdsourced Facebook design contest. link

-Speaking of the social network, Facebook is ready to make its “awesome” announcement in Palo Alto on July 6. link

-One state auditor is suspicious of the Illinois Lottery’s agency selection. link

-Here are 12 signs you’re addicted to social media. link

-Will mobile ad spending be mostly local-based? link

-Have a happy long weekend, everyone. See you on Tuesday!

Monday Odds and Ends

-The future of Mad Men is still murky. Humbug. link

-At least Tiger Woods has one, um, fan in an Indian mattress company. link

-Lisa Torres joined ZenithOptimedia as president of its multicultural unit.

-Want more Ozzy & Bieber? Here’s an extended version of the pair’s so-so Best Buy spot. link

-Heat beat out fellow SF shop Eleven and Butler, Shine, Stern & Partners New York’s DeVito/Verdi to take home the Bank of the West business.

-Heineken USA appointed Lesya Lysyj as CMO. link

-Why AOL+HuffPo is not really a good deal. link

-Slingshot developed a Facebook app for Finlandia. link

-Will.i.Am didn’t do AT&T any favors during the Super Bowl. link

-Oscar nominees are now rolling out “Consider me” ads. link

NEXT PAGE >>