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Posts Tagged ‘Tom Cruise’

Monday Morning Stir

-Following a three-month pitch process, WPP/GroupM agency MEC has beaten out Starcom to retain the Mitsubishi Motors Australia media account. In addition, the South Australian Government has extended MEC’s contract for a further period of two years.

-L.A.-based indie agency mOcean has hired visual artist/graphic designer Tomasz Opasinski, who most recently worked on the poster for the new Tom Cruise flick, Oblivion, as a creative director in its print department.

-Former DDB/Draftfcb producer Sue Romweber has joined bi-coastal production/post company humble to head up its editing, VFX and finishing work.

-Southern Cross Austereo has launched a new case study clip that highlights its recent Facebook Connect experience called “Roadtrip Forever” for the Transportation Accident Commission of Victoria (above). link

-The Department of Justice has reportedly approved the merger between A-B InBev and Grupo Modelo. link

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New Web App Will Make You Shocked, Disgusted by Celebrities’ Net Worth

Here’s a fact that will undoubtedly brighten your Monday morning: Tyler Perry is worth $350 million. Next time you consider your yearly salary, remember that “Madea” is actually a more profitable concept than any of your creative ideas combined. Yeah, congratulations.

From Deutsch LA comes HighRoll.az, a new website/app/online game that challenges your to take the over/under on celebrities’ net worth. It’s also a nice tool for putting your own life into perspective, a device for motivating you to pick up where you left off on that crime-thriller script collecting dust at the bottom of your desk drawer. (But, seriously, please don’t.) Apparently, Deutsch employees Mark Hunter, Winston Binch, and Vic Palumbo came up with HighRoll.az during an LA Kings where the trio spent time guessing how much celebs were worth. Then, an internal team of Hassan Elzein, Marcus Silva, Trevor O’Brien and Luis Aguiluz spent two weeks developing the app to allow the public to play along.

Of note: Tom Cruise, Hollywood’s highest-paid actor of 2012, is worth $250 million. This means Tyler Perry is still worth 40% more than Cruise. So, when weighing your next career move, remember that jumping on couches on national talk shows is not worth as much as dressing in drag. Play the game on your PC here, and try to beat my first round score of 57,500.

Friday Odds and Ends

-Grey NY CCO/president Tor Myhren thinks Tom Cruise is, like, the greatest actor ever. link

-Just like Halo 3, AKQA adds a digital imprint to the next game in the franchise. link

-Deutsch NY executive assistant Ethan Bull has released a graphic novel, don’t cha know. link

-We’re still trying to find out what The Sevens are (above), but we do know that interactive agency Secret Location is behind the effort.

-ICANN’s domain name “Reveal Day” will take place on June 15. link

-A former Coca-Cola exec wants to repay “a karmic debt.” link

-GM is now having its issues with the major networks when it comes to ad pricing. link

 

 

 

Coke Zero, ‘Mission: Impossible’ Will Dominate Your Holiday Season

Though nearly 50-years-old and aware that most moviegoers consider him to be insane, Tom Cruise will never miss an opportunity to star in yet another Mission: Impossible film, the fourth in a movie series that’s become for Cruise the equivalent of Die Hard for Bruce Willis. And, because all new Mission: Impossible movies feel like they have to outdo the previous installment in the “high-flying action” department, we see Cruise bungee jumping off of Dubai’s Burj Khalifa, the world’s tallest building. How did Cruise muster the courage to do stunts this extreme? Chalk it up to a whole lot of Scientology mixed with a dash of Coke Zero.

As Mission Impossible – Ghost Protocol‘s December 21 release date nears, we’re sure to see quite a bit of this cross-promotional campaign with Coke Zero, the official beverage of rogue government spies who play by their own rules. Aside from the above spot, which will run on globally TV and in cinemas, the campaign features a website visitors can unlock hidden content by completing a series of “missions.” The same interactive content will also be available through social gaming platform SCVNGR on iPhone and Android. So, who’s ready to eat their popcorn out of Mission: Impossible and Coke Zero branded bags for the next few months?

Credits-wise, the spot was co-produced by Paramount & Coke Zero in-house, and the print/packaging/digital graphics (as well as the CokeZero.com/Mission microsite) were all designed by Iconologic out of Atlanta.