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Posts Tagged ‘Tony Calcao’

Fruit of the Loom Infuses Luck into New Underwear

Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the Hoover Dam in Boulder City and the Seven Star Cavern Chinatown Wishing Well in Los Angeles. The project is not scientific, but if you care about luck, the original run called for 1,000 men’s underwear and 1,000 women’s underwear. The above video shows a brief behind-the-scenes look at the hokum methods used to make the underwear lucky.

As of publication, 1718 of the 2000 pairs of lucky underwear are still available for an affordable $10 each.

The narrator of the video mentions infusing “legitimate luck” into the fabric, which is stupidly ambitious, since there’s nothing legitimate about luck. That’s the point. But there’s something charming about the earnest dedication and effort Fruit of the Loom put into the project. Plus, the underwear is inexpensive and  soft, so if you don’t care for superstition, there’s always functionality to fall back on. Credits after the jump.

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Jell-O, CP+B Give Young Boy an Unfortunate Comb Over

Men with comb overs look hapless. Little boys with comb overs look creepy. To see the difference, please watch the latest Jell-O television spot, appropriately titled “Comb Over.”

In the forty-five-second ad built by CP+B, a balding father whose depressing life resembles a deflated balloon schools his son on the importance of the little things, like a cup of Jell-O pudding. In turn, we see some surreal daydream where the son, still about six years old, goes through a day in the father’s life, only now he has a giant cone head and a comb over. If you ever wanted to know what the male offspring of Lord Voldemort and Francis Dolarhyde (Manhunter version, not Red Dragon) would look like, here you go. Is that not the definition of creepy, a little boy who somehow resembles two fictional psychopaths all because of a comb over? Still, the commercial’s surrealist twist manages to make it stand out in an otherwise standard concept. It’s almost sweet, if not for the whole hapless/depressing/pitying reaction that comes along with comb overs.

Credits after the jump.

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Domino’s Thanks 8 Million Facebook Fans By Knocking Over…Dominoes

50,328 dominoes, to be exact. How’d they do it? With seven Domino Experts (cool, yet random), 1 protege (not as cool, more random), and “top secret domino stackers.” Can we just stop for a second and talk about the Domino Experts? They all look like older versions of kids from the Diary of a Wimpy Kid trilogy, and I’ve never even seen those movies.

Putting together this appreciative gesture took 120 hours of labor. However–I hate to do this–there’s a grammatical error. The “We Like You Too” should actually read, “We Like You, Too.” They never said the Domino Experts were Punctuation Masters.

No word yet on what Domino’s will do for their 163,000 Twitter followers, but let’s hope the protege becomes the eighth Domino Master whenever that time comes. CP+B credits after the jump.

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Jell-O’s Funpocalypse, Much More Exciting Than Actual Apocalypse

We’re only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days before turning into characters from a Cormac McCarthy novel, I think of eating Jell-O.

CP+B continues its work for the Kraft brand with the Funpocalypse campaign, which includes #funpocalypse, a TV spot (above), e-cards, a survey, and a small giveweay where winners get $100 apiece to accomplish bucket-list goals until our planet combusts.

The infographic (below) is strangely the most appealing part of the package. Jell-O and Wakefield Research conducted a national survey with 1,000 adults and asked questions about how people would spend their last days before an apocalypse. You can find out things like: 52% of Americans would be most excited about not having to pay taxes anymore and 4% of those surveyed actually believe the world is going to end.

Other brands have been trying to stop the apocalypse. Old Spice already took Dikembe Mutombo, so I guess Jell-O is banking on sacrificing sugary snacks to the gods to save humanity. If the gods have diabetes, then we’re all screwed. Are there sugar-free puddings available for the health-conscious deities?

And more importantly, what would Bill Cosby have to say about this? Graphic and credits after the jump.

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CP+B Celebrates a Kraft ‘Diamond Jubilee’ with More Skimming Parents

Well, if it ain’t broke, don’t fix it as they say. Crispin Porter + Bogusky’s latest effort for Kraft Mac & Cheese, which debuted during last night’s Oscars telecast, continues the agency’s concept of parents who can’t help but bogart some of the gooey dish from their kids. This time, as part of Kraft Mac & Cheese’s diamond anniversary (75 years in case you didn’t know), CP+B and its client introduce us to three generations of Mac & Cheese enthusiasts including the elder statesman (who looks awfully familiar) and has been skimming from his offspring’s plates for, yes, 75 years. And of course, Ted “Golden Voice” Williams is still providing VO. Credits after the jump.

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Domino’s New Statement: Kids Don’t Have Same Taste as Adults

We can’t help but be reminded of the cinematic masterpiece Kindergarten Cop when watching this new Domino’s ad from CP+B, which picks a different kind of focus group altogether for its new campaign.  The new spot promotes the pizza chain’s specialty deal and thankfully there are no dairy farm-related hijinks involved. However, um, cheesy you think the campaign is, it seems like Crispin’s efforts are paying off as Domino’s hit a new 52-week high on the stock market today. Hooray? Credits after the jump.

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Now You Can Put Faith in Your Facebook Friends on Bing

CP+B has rolled out its latest spots for Bing, this time showing how your Facebook friends can help you with your decisions while dillydallying on Microsoft’s search engine.  Electro-funk-meisters Chromeo provide the score with their track “Hot Mess” for this new, Roman Coppola-directed campaign, which we think tells us that we really can’t make up our own minds and we should trust our Facebook friends with our lives. Ok, got it. Second spot and credits after the jump.

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Domino’s Brings Focus Group to the Dairy Farm

We’ve covered some Domino’s stuff in the recent past,  i.e. the whole “take a picture of your pizza and send it to us” bit. That idea was kind of nifty-getting the audience involved and just showing the pizza as it is with no smoke & mirrors.

Now, Crispin Porter + Bogusky is attempting to prove how seriously Domino’s takes its cheese by setting up a focus group in the middle of a dairy farm, one that the pizza chain actually uses. Still, are we to honestly believe these people aren’t aware of a fake set? View full credits after the jump.

More: Pizza Hut Using Actual Employees For New Campaign

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