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Posts Tagged ‘Tor Myhren’

Grey New York and the Manning Brothers Make Beautiful Music for DIRECTV

Last week, Saatchi LA and Busta Rhymes gave us an update on the “white people rapping” theme in a spot for Toyota; today Grey New York takes a more elaborate turn down the same road with some help from the Manning family and a healthy dose of auto-tune in this extended music video for client DIRECTV.

Amusingly, the subject of this cultural mashup isn’t just football…it’s fantasy football. This inaugural spot involves rainbows, waterfalls, white-guy dreadlocks, the passing of hoagies and a white-hoofed Pegasus clone with a fondness for outer space.

Most importantly, it includes a clip of Joe Namath getting a bit too close to someone’s mom. (Strangely, Namath did not bring his infamous “pimp coat” to the shoot.)

We are admitted fantasy football neophytes, but we don’t recall seeing any of this stuff on The League.

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Grey Unveils ‘Will It Or Won’t It’ for Nexcare

Grey has a new digital campaign for 3M Company brand Nexcare introducing unexpected product tester Nexcare Nana.

“Will It Or Won’t It” is a series of three 30-second videos that follow the fearless Nexcare Nana as she conducts extreme product tests displaying Nexcare’s ability to stay on and keep out dirt, water, and germs. In “Nana vs. Dirt,” the highlight of the series (featured above), a dump truck dumps a pile of dirt on Nana, who emerges to reveal that her Nexcare bandage is not only still on but also free of dirt. In the other spots, Nexcare Nana takes on a water hose and a dumpster. Each ends with a “No grandmas were hurt in the making of this video” disclaimer. The campaign also includes a “Tough as Nana” consumer engagement program celebrating the Nexcare Nana persona and allowing consumers to “nominate the special people in their lives that are as daring, tough and resilient as Nexcare Nana” for a chance to win “one of three trips inspired by Nexcare Nana’s pursuit of adventure including swimming with sharks, skydiving or a racecar driving experience.” Stick around for “Nana vs. Water” and credits following the jump. Read more

Grey NY Takes on ‘Bedtime Stakes’ for Breathe Right

Breathe Right decided to capitalize on all the attention surrounding potential Triple Crown winner California Chrome’s nasal strip, handing out 50,000 of their own nasal strips (for human use) to those attending Belmont Stakes on Saturday, and also tapping Grey New York for a new broadcast spot.

Grey New York had a very limited amount of time to put that spot together. Written last Wednesday, the spot was awarded production on Thursday, cast Friday, underwent pre-production on Sunday, was shot Monday, and edited Tuesday. The 30-second spot, entitled “The Bedtime Stakes,” will air on NBC Saturday during the race. “The Bedtime Stakes” shows a congested jockey getting ready for bed with a Breathe Right nasal strip. An announcer calls the action as he goes “into the first stretch,” “tucks back into bedpost position,” and goes in “for the final turn.” Sure, it’s more than a little cheesy, and the rushed production may show a little, but leveraging the California Chrome nasal strip controversy is a smart strategy, and, coupled with the Belmont giveaway, should at least get the brand some attention. Credits after the jump. Read more

Mellors Leaves, Myhren Ascends to Worldwide CCO at Grey

torthumb1Grey Group CEO/chairman Jim Heekin just announced a big leadership change at the agency this afternoon. Of course, we do have the memo, but the gist of it is that Tim Mellors, who’s history with Grey dates back to 1998 and who’s served worldwide creative director at the agency since 2007, is parting ways while Grey NY president/CCO Tor Myhren will assume the role of worldwide CCO of the agency network along with maintaining his management post in the Big Apple.

Anyways, Heekin’s memo, which includes memories of Mellors during his lengthy stay at Grey, is below. Read on:

“I wanted to share the news with you that Tim Mellors, Vice Chairman and Worldwide Creative Director of Grey Group, and the founder of our Grey Global Creative Council, has decided to leave while he’s on top since the word “retirement” is not in his vocabulary.

In 2007, I charged Tim with the critical mission of raising Grey’s creative quality and profile around the world.  What he has accomplished is the stuff of legend, surpassing everyone’s wildest expectations, and mostly, our own.  Under his creative leadership, together we have built Grey into a vital, stimulating, confident, winning agency which is respected and increasingly feared by others.

Tim has been a unique, and inspirational, evangelist for Famously Effective work.  He has identified and recruited world-class talent and mentored rising stars from Beijing to Rio.  Ever the free spirit, he’s done it with passion, joy and humor.

Tim came into the Grey orbit in 1998 when we bought his successful agency, Mellors Reay, in London.  After a sabbatical in 2003, we coaxed him back a year later as President and Chief Creative Officer of Grey North America, based in New York, before assuming his global responsibilities.
#@CC
Earlier in his career, he set London on fire at Saatchi & Saatchi, creating breakthrough work for British Airways, launching the Independent newspaper and catapulting Margaret Thatcher and the Conservatives into power.  Along the way, he worked at Publicis, GGT, FCB London, DDB and Lintas, amassing 15 Lions, 5 D&AD Pencils, the Grand Prix at the European Advertising Festival and serving on every major worldwide award jury.

While rising to the pinnacle of our business, Tim has managed to be a magazine journalist, a commercial film director, a BBC TV host, a trained psychotherapist, renowned photographer, painter and poet and it’s only Wednesday.

One thing is sure, we will never see his like again.  Please join me in thanking Tim for his vast contributions to Grey and wishing him much happiness as he conquers new worlds.

Importantly, I am very pleased to announce that Tor Myhren will assume the role of Worldwide Chief Creative Officer of Grey, leading the Grey Global Creative Council, in addition to his management role at Grey New York.

Tor has played a pivotal role in the ongoing success story of our flagship, Grey New York.  We have transformed our talent ranks, creative product, digital prowess and new business fortunes, achieving our sixth record year of financial and creative performance in 2013. In his new role, he will have the opportunity to evolve this culture of innovation across our global footprint.

A natural leader and team builder with an intuitive feel for work that captures pop culture imagination on a global scale, I’m confident he will build on the momentum we have achieved and help make us the undisputed leader in our industry.

Please give him your congratulations and full support as we take the next big leap.
#@CC
Regards,

GREYgroup | Famously effective since 1917
Jim Heekin, Chairman & CEO”

Tor Myhren Will Give Away One Possession a Day for a Year

tor1Yep, in case you haven’t heard, Grey NY president/CCO Tor Myhren, man of many memos has been profiled in Time for his rather generous offer, that being valiant and giving one possession each day, every day for a year. This is pretty generous, we must say, and according to our favorite memo writer, what he dubs “The Purge Project” goes like this: “This is not a commentary on consumerism,. The Purge Project was just for me. To see what I really wanted, and really needed…Frankly it has been a very selfish experiment.” We say good on ya, matey.

Grey NY Appoints Another Pair to GCD

It appears that the Grey New York president/CCO Tor Myhren and crew have fully embraced the title of group creative director, which the agency surprisingly never used until the appointments of Leo Savage and Jeff Stamp to said role on the Gillette biz last week. Now, another pair has assumed the position of GCD, namely five-year Grey NY vet Sean Crane and Joe Mongognia, who arrives from Deutsch NY.

Prior to Deutsch, the latter spent several years as a senior art director at JWT New York, working with clients ranging from Halls to Domino’s to Sunsilk, and also had stints as an ACD and/or CD at Ogilvy Mather London/New York. Anyhow, wouldn’t you know it, we do happen have a memo handy from Myhren that just went out to staff a short while ago and offers some nice background on Grey NY’s newest GCDs as well as their remit. Peep it after the jump.

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Grey NY Promotes Gillette Creatives to GCD, Which Happens to Be a New Title at the Agency

 

Yes, before you even ask, we do have the memo, which, somewhat surprisingly, reveals that the title of group creative director hasn’t been used at the agency before. As has been the norm, a memo to staff from president/CCO Tor Myhren landed in our tips box and this time, says most importantly that Leo Savage and Jeff Stamp, creative directors on the Gillette biz, have indeed been promoted to GCDs. Savage has spent the last 18 months, give or take, as a creative director at Grey, while Stamp joined the agency after working at the likes of Campfire and Possible. Anyhow, we’ll let Tor take it away after the jump and provide details on the pair and the new position.

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Wednesday Odds and Ends

-Brian Wheelis, former global marketing solutions manager for Facebook, is joining Austin-based shop McGarrah Jessee as media engagement director.

-Speaking of the aforementioned social network, eMarketer reports that Facebook’s share of the $104.04 billion global digital ad market reached 4.11 percent in 2012, up from 3.65 percent in 2011. In addition, Facebook is expected to increase its share of global digital advertising revenues to 5.04 percent.

-Jon Bond seems psyched about the public launch of social media agency, Kodiak/Samurai. link

-Seeing as we receive Grey NY CCO/president Tor Myhren‘s memos to staff at a consistent pace, why break the chain. Here’s the latest regarding the agency’s first-ever Emmy nod:

“For the first time in Grey’s 96 year history, we have been nominated for an Emmy. This year, only four commercials in the world were nominated, and Canon’s beautifully mesmerizing  ”Inspired” spot (https://www.youtube.com/watch?v=sg-9LuCQXrk) was one of them. We will be up against Nike and Google, so the competition is stiff. But win or lose, this is a huge feat, and illustrates just how far we’ve come.

The Emmy’s will be held on September 22nd. So be sure to tune in.

Huge congrats to our Canon team.
They continue to raise the bar on what famously effective work can be.
Tor.”

-With the help of Acquity Group, lifestyle brand C. Wonder has relaunched its e-commerce portal. link

-Seattle-based agency Creature has promoted Tyson Flandreau, who returned to the agency last year after a decade-long hiatus, from account director to executive director of account management.

-The ad folks behind the HappyBombs Kickstarter project, which we covered over a month ago, are only halfway to meeting their goal with just 59 hours left. Give ‘em some love if you so choose (video, once again, above).

-David Brashear is making his prodco debut as a commercial director with New York-based Harpoon Pictures.

Tor to Grey NY Staff: Let Them Wear Shorts!

And now, your silly aside of the day courtesy of, yes, another memo from Grey New York, which our tips box has been adequately filled with over the last couple of years. The latest opus comes from Grey NY president/CCO Tor Myhren, who decided to bless his staffers on this, the hottest of weeks in the Big Apple, by letting them wear shorts all this week. Why? Well, agency staffers helped find candidates for the apparent “hiring spree” Grey’s on (we’re assuming the newly won Gillette biz has plenty to do with it). Anyways, consider us jealous once we dare step outside and roast. Read on if you’d like, though we did redact a couple of the names just to be fair.

“I’m fighting against every fiber of my being as I write this. But it’s hot out there. Like, really hot. And as [redacted] has pointed out, you guys did a great job helping us fill the ridiculous amount of new hires we needed over the past few months. So it is with absolutely zero pleasure that I announce you can all wear shorts for the rest of the week. Run home now and change, [redacted], because this is the day you’ve been waiting for.

Michael and I agree this offer is only good for the rest of this week, so enjoy it people. You’ve earned it.

Love,
Tor.

P.S. In two hours I’m strategically off to LA for the rest of the week and won’t have to witness this atrocity. So in my head, it never really happened.”

Here’s Your Memo Regarding Houston’s Promotion to CEO at Grey NY

Michael Houston continues moving up the charts at Grey New York. Houston, who’s been with the agency for nearly six years and most recently served as chief operating officer, has now assumed the position of CEO at the agency. We’ve obtained the memo to staff from Grey Group CEO/chairman Jim Heekin regarding the promotion of Houston, who spent five years at KBS+ prior to joining Grey and also played host on one of our episodes of Cubes. Read on:

“I wanted to share some great news with you.  I am delighted to announce that Michael Houston has been promoted to CEO of Grey North America, a new position, reporting to me.  Michael and Tor Myhren, President and Chief Creative Officer, will continue to share leadership duties in New York.  Please see the New York Times article:http://www.nytimes.com/2013/07/05/business/media/grey-new-york-executive-takes-on-a-larger-role.html

This well-deserved promotion is a logical next step for Michael who with Tor has been such a vital factor in our New York success: building a first-class management team, transforming our creative performance and digital prowess, forging a culture of innovation and compiling a new business track record second to none.

In his expanded new leadership role, Michael will oversee Grey North American offices comprised of New York, San Francisco, Canada, including Toronto and Vancouver as well as Grey Activation and PR and Wing, working with their respective presidents.

Grey has tremendous potential in North America as we approach our 100th anniversary.  Michael is a natural to capitalize on our momentum, extend our “Famously Effective” culture and best practices and expand our integrated offering to fuel our growth with great clients across the region.

Please give Michael your congratulations on this milestone and your full support as he hits the ground running.

Regards,

GREYgroup | Famously effective since 1917
Jim Heekin, Chairman & CEO”

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