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Posts Tagged ‘Usher’

Saatchi & Saatchi NY Stages Usher Dance-Off for Honey Nut Cheerios

Saatchi & Saatchi New York staged a dance off between Usher and Buzz the Bee in its latest broadcast spot for Honey Nut Cheerios, entitled “Body Language.”

Coming on the heels of its Grumpy Cat spot, Saatchi & Saatchi New York and Honey Nut Cheerios decided to go with a human celebrity this time. Somehow Usher proves a better match for Buzz than Grumpy Cat. When Buzz tells Usher that bees communicate with dance, the two exchange moves for the remainder of the ad, finding quite a bit of common ground. The national broadcast spot is set to the new Usher tune “She Came to Give It to You” and is a fun follow-up to both the Grumpy Cat spot and last year’s effort featuring Nelly.

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NFL on FOX Crew Touts the Advantages of Super Bowl Rings

Believe it or not, the NFL regular season is already more than halfway over. Yes, it’s depressing, and at this rate, Randy Moss will have played for six different teams by the time we reach the playoffs. So, we look toward the end of the seasons as America’s most watched (and most annoying) NFL Sunday team shows the differences between the “Have and Have Nots” in this campaign previewing Fox’s coverage of the Super Bowl.

As is the case with most former professional athletes, a lot of ordinary and mundane tasks can come down to bragging rights. So, while Joe Buck, Curt Menefee and Jay Glazer may leer in jealousy at their Super Bowl-winning counterparts, they know that their lives drove them to be journalists instead of professional athletes, and while press passes do come with their benefits, they automatically mean getting to party with Usher or Hugh Laurie. Also, we get why Laurie’s there as his show House is on Fox, by why is Usher there? Was he just in the neighborhood?

Basically, the kind of folks who find the NFL on FOX funny and relevant will truly love this campaign. These are the same folks who think Howie Long is a studly stud, Jimmy Johnson and Troy Aikman are gods among men for restoring the Dallas Cowboys to greatness, Michael Strahan‘s sitcom should have been on longer and Terry Bradshaw was great in Failure to Launch. Still, I have yet to find anyone who thinks Frank Caliendo is funny or entertaining.

Two more spots and credits after the jump.
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