TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Vanessa Fortier’

The Martin Agency Brings Fenway Home for Benjamin Moore

Even if you hate the Red Sox (as an Orioles fan,I naturally fall into this category), you have to admit that Boston has one hell of a ballpark. Perhaps the most iconic aspect of Fenway is the huge wall in left field known as the Green Monster, which Benjamin Moore imbues with its distinct hue. The Martin Agency is letting fans know that Benjamin Moore is now letting fans take the color home, as part of “The Fenway Collection” in a new campaign.

In a 30-second spot, The Martin Agency shows fans turn a living room wall, fire hydrant, satellite dish, garage door and a playground into their own version of the baseball landmark. Set to the tune of “Dirty Water” by The Standells, the spot lets the color speak for itself, eschewing any dialogue to show the paint used in a variety of inventive ways. As part of the campaign, Benjamin Moore will also be using the paint collection to renovate youth baseball fields. The Martin Agency helped document this in “Bring the Green Monster to Local Fields,” which we’ve included, along with credits, after the jump. Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

The Martin Agency Introduces ‘The Hopsons’ for Benjamin Moore

The Martin Agency would like you to “Meet the Hopsons,” a family who live in a giant bouncy house.

The Hopsons fell in love with their neighborhood but, since all the houses have vinyl siding, they assumed they couldn’t paint theirs. Since they love color, this was a problem. The Hopsons came up with an unusual solution and decided to live in a giant bouncy house. And so begin the whacky adventures of “Meet the Hopsons.” At over two minutes the premise, which might have made for a fun 30-second spot, feels stretched far too thin, and it’s not until the last 30 seconds or so that the idea is tied to Benjamin Moore’s Revive paint for vinyl siding. Still, “Meet the Hopsons” is not entirely without some degree of quirky charm. It’s just hard to believe anyone would stick around long enough to see Benjamin Moore’s product presented as the solution. Stick around for credits after the jump. Read more

Martin, Benjamin Moore Scare the Crap Out of Contractors

Some good Halloween fun for you today…

Martin Agency client Benjamin Moore, and Tool director Jason Zada wanted to show that their Ultra Spec 500 paint goes on quick to get the project finished when you need it most — like when you’re scared shitless.

So they gave a group of painters a nightmare assignment: painting a wall in a “haunted” hotel. Upon arrival, the painters are told that “Years ago people with mental diseases were kept here for a period of time.” Once they start working, Benjamin Moore starts making all kinds of spooky things happen: strange noises, a rocking chair moving on its own, a chandelier rocking back and forth. “I don’t fool with no ghosts,” says one perturbed contractor.

The prank reaches its climax when the lights go out and a woman dressed as a ghost emerges, screaming. Predictably, the contractors freak out before the elaborate hoax is revealed. Their reactions are pretty priceless, and you’ve got to appreciate a prank like this in October. That the painting job was never finished does take away from the spot’s supposed intention, although most people probably won’t notice. There’s more horror-styled fun at Benjamin Moore’s “Scary Good Job” website, where contractors (or just people who need a lot of paint?) can enter to win a 500-gallon supply of Ultra Spec 500.

You can check out the “Testimonials” video after the jump, in which painters share their own horror stories of “nightmare” jobs. Credits follow. Read more

Martin Agency, Benjamin Moore Make Over Main Streets…with Help from Brad Pitt

“Main Street Matters,” The Martin Agency’s first campaign for Benjamin Moore since winning creative/media duties for the paint brand back in February, celebrates local businesses in the US and Canada. From today until June 30, users can visit paintwhatmatters.com and vote for a town to receive a Benjamin Moore makeover. Painting and renovations will then take place in 20 cities from July until May 2014.

Brad Pitt lends his simpering voiceover (can’t help but think of his Chanel ad) and star power to Benjamin Moore’s video spot, with lines like, “Drug stores that still make milkshakes with real ice cream…matter.” The video–a slideshow of old-timey American storefronts–isn’t exactly scintillating, but of course the idea of supporting local communities hits a soft spot in my small-town girl heart. Using digital outreach to revitalize mom and pop places is a smart, noble idea. I just wish the campaign’s design sense didn’t also need a makeover.

Credits after the jump.

Read more

And Finally, Your ADC Advertising/Integrated Juries

We promise to keep this short, but since you were all clamoring for it, we might as well give you the rundown of the Advertising and Integrated juries for the 91st Annual ADC Awards. You have already received notice that Natalie Lam and 72andSunny’s John Boiler were jury chairs for Interactive and Advertising, respectively, but after the jump, you can check out the full jury roster for the latter category as well as Integrated. We’re sure there are some names you might recognize (Ian & Scott–ok, we’ve now been told that the former of the dynamic duo is not able to participate, Faris, etc.)

Read more

Walmart to America: Here’s a Cat Yodeling Christmas Tunes

Those eyes. THOSE PIERCING EYES.

For their second project for Walmart since taking over digital AOR duties from incumbent R/GA two weeks ago, the Martin Agency is giving America its new favorite holiday character–a yodeling cat with a love of Christmas. Supposedly, the yodeling, creepy-faced creature is promoting Walmart’s line of internet-ready electronics (with a new spot based around said feline vocalist set to launch later this month), but the video features little in the way of branding save for that little ornament that pops in at the 47-second mark.

So, readers, do you “get it?” Are you wondering to yourself, as many YouTube commenters are, “What the hell?” Well, as the Martin Agency knows (and all other agencies working in the digital sphere should know by now), if you want a video to go viral, all you need to do is put a cat in it. If you think that this is a strategy you might forget, just hum Beyonce’s “Single Ladies” to yourself when sent a creative brief and insert the words “If they like it, then you probably put a cat in it.” It’s a simple and very effective strategy; since the video was posted to YouTube on Monday, it’s already gained almost 50,000 views. Credits, and lyrics so viewers can yodel along at home, follow after the jump.

Read more