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Posts Tagged ‘Wendy Leahy’

Let’s Go Adventuring with Kiefer Sutherland, Jose Cuervo, Shall We?

Kiefer Sutherland’s voice is somehow simultaneously soothing and forceful. His gravelly intonation, coupled with his beautifully weathered face, is completely convincing regardless of the words involved. In this Jose Cuervo spot created by McCann Erickson New York, Sutherland’s ultimate message is, “Have a Story.” He pushes a shot across the bar to us and then we follow him for an impromptu concert, a spontaneous tattoo, a brief lover’s brawl, and some bonsai clipping.

It’s not the first time Sutherland’s channeled his 24 character, Jack Bauer, though Cuervo’s spot is a subtle representation. For Acer of course, he got jazzed about a new Dynamite Cupcakes business, obviously involving explosions and suspense.

This is the classic alcohol campaign (be more interesting, be epic, defy expectation, blah blah), but Sutherland pulls it off gracefully. And since ‘story’ has been a buzzword of late, McCann did well to incorporate in this effort for the tequila fave. Let’s take that shot.
Credits after the jump
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McCann Avoids Disaster, But Still Focuses on Vivid Narrative for Latest Xperia Adventure

 

Well, there is no epic warfare or movie tie-ins (thankfully) with this latest Sony Xperia ad from McCann NY, which eschews the bombast in favor of some visual trickery. Why? Well, the agency and brand are now getting down to brass tacks and letting us know what the hell the Xperia tablet actually does. The live-action effort, which was directed this time around by Augustus Punch, shows that, yes, you can indulge your social media addiction, watch movies and engage in game play on this certain device (though doctors recommend, not all at one time). We can safely say it’s not as epic as Sony and McCann’s last tryout, but it is certainly more inviting. Credits for the campaign dubbed “Frames” along with its print assets after the jump.

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