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Posts Tagged ‘Zach Braff’

The Wrath of Cannes Returns, Now with Kickstarter-Aided Beer Battle

After taking a year off to just party down and not award its time-honored head-up-ass trophy to anyone, New York-based agency Woods Witt Dealy & Sons has resurrected its annual Cannes-tidote dubbed The Wrath of Cannes. Judging returns on the 2013 go-around, which will take place on June 20 in the Big Apple (location TBD) while the majority of the industry indulges in French Riviera revelry. Meanwhile, this year’s Wrath is all about one thing: beer. WWD&S has concocted its own brew brand called Wrath of Cannes Bitter Ale, and while they have a recipe, a label design (see below) and a brewer in tow, the agency needs some monetary flow to actually realize its booze-soaked dreams.

 

And so, channeling the spirits of Zach Braff, Kristen Bell and many others before them, WWD&S wants to go the crowdfunding route via Kickstarter, and to do so, they’re giving potential Wrath entrants a simple brief. To break it down, you can download this brief (.pdf), show up to the party early and get free beer, have your ideas judged, perhaps get friends to donate….and drink more beer. The rest of the info is here. Stay thirsty, my friends.

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Don’t Give Zach Braff Money Even Though Everyone Else Already Did

There was a time, all the way back in April, when the Internet was outraged at actor/director Zach Braff. You see, after seeing Veronica Mars fans quickly pony up over $2 million to turn the cult 2000′s TV show into a movie, Braff figured he’d turn to the same platform, Kickstarter, to get his next film project funded.

This caused a lot of butthurt, especially on social media, where complaining is an art form of sorts. “But, @ZachBraff is a multimillionaire,” tweeted the world in unison. “Why should people be give the rich #Garden State douche their hard earned money to make a second #douchetastic film?” Comedian Tim Heidecker took the complaining to the next level, actually tweeting Zach Braff a one-page script about his douche-y idea. This was all fun for a while, but despite the Internet outrage, Braff’s Kickstarter investors already raised more than he needed for the movie, and everyone stopped caring. Well, almost everyone.

Starting today, the guys behind the website Screen Junkies (featuring that “brand rapper” former Deutsch LA copywriter dude Jason Pickar) have turned to Kickstarter competitor IndieGoGo to start “Don’t Back Zach Braff.” The campaign discourages people to donate to Zach Braff’s movie, despite it already being funded last month and everyone moving on to more important things like Angelina Jolie and the How I Met Your Mother season finale. With $10,000, Screen Junkies will take out a full-page ad in the print edition The Hollywood Reporter discouraging the people to give money to Zach Braff’s already funded project which, even if it wasn’t, would still be a waste of money, because you’d be making a media buy in The Hollywood Reporter and this isn’t 1954. With $200,000 Screen Junkies pledges to make whatever this is into even more of an exercise in futility by buying a full-page ad in (hold onto your butts) Entertainment Weekly.

Yes, of course they’re doing all of this ironically and the purpose of stopping celebs from crowdfunding their future vanity projects. After all, when has doing things solely for the sake of irony not led to great ideas? Donate here, or, you know, you could not let whatever Zach Braff or other Hollywood folks are doing have any impact on your spending habits. Credits after the jump.

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