To promote Ford’s 2013 fleet of car models, Team Detroit created a set of trailer-style spots, each paying homage to a major Hollywood genre. When a girl wants to get away from her clingy vampire boyfriend, she drives through the night in a Ford Focus. A city is under attack by a freak robot, and the man who saves the day drives Ford’s F150. Hollywood-based music house/mouthful Musikvergnuegen created original music and sound design for all of the 15 spots, giving them a more authentic blockbuster feel. Each ad feels spot on, showing how the majority of our current movie landscape is completely cookie cutter. My heart swells when two long distance lovers meet up for lunch because of their Ford Edges; I would watch the mysterious film about a “legendary” Mustang driver. It’s easy to get swept up in the sound.
Hopefully these trailers will show before movies in theatres; it’d be funny if viewers get excited. In the meantime, check out the spots via Musikvergnuegen.
Credits after the jump
Editorial Company: Prologue Pictures
Postproduction Company: Prologue Pictures
- Momentum Worldwide, Budweiser Remind You That 'Friends Are Waiting'
- twofifteenmccann Unveils Trailer for 'The Un-Filmable Game'
- SapientNitro Launches 'Move You' for Lycra
- Saatchi & Saatchi Examines Robot Love for Vorwerk