TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Ted Ligety Talks to Snowflake for Climate Reality Project

Yes, as mentioned, the Climate Reality Project created a video of Olympic gold medalist Ted Ligety, who won in giant slalom in Sochi by the way, talking to a snowflake.

Following the uncharacteristically warm Winter Olympic Games, Ligety decided to team up with CRP on their “I Am Pro Snow” campaign. The spot was created in-house, using b-roll footage from “I Am Pro Snow” partner Warren Miller‘s new film, Ticket to Ride. Climate Reality Project’s creative team combed through the footage for moments when Ligety was speaking with the boom operator, and created a fictional conversation with an animated snowflake. The results are damn near unwatchable, culminating in a painful rap from the snowflake. It’s a shame really, because this is a good cause and more people need to be educated about the realities of climate change, which in this case, was intended to explain why it was hurting snow sports. Well, not quite. If you feel like torturing yourself for 90 seconds or so, you can watch the video above. Stick around for credits after the jump. Credits:

Writer: Jim Heekin
Art Director: Kris Wong
Producer: Robin Cain
Creative Director: Larry Olson
Editor: Evan Mann
Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!