Yes, as mentioned, the Climate Reality Project created a video of Olympic gold medalist Ted Ligety, who won in giant slalom in Sochi by the way, talking to a snowflake.
Following the uncharacteristically warm Winter Olympic Games, Ligety decided to team up with CRP on their “I Am Pro Snow” campaign. The spot was created in-house, using b-roll footage from “I Am Pro Snow” partner Warren Miller‘s new film, Ticket to Ride. Climate Reality Project’s creative team combed through the footage for moments when Ligety was speaking with the boom operator, and created a fictional conversation with an animated snowflake. The results are damn near unwatchable, culminating in a painful rap from the snowflake. It’s a shame really, because this is a good cause and more people need to be educated about the realities of climate change, which in this case, was intended to explain why it was hurting snow sports. Well, not quite. If you feel like torturing yourself for 90 seconds or so, you can watch the video above. Stick around for credits after the jump. Credits:
- Someone at M&C Saatchi London Had a Crappy Day
- DDB Canada Appoints Cosmo Campbell as CCO
- JNA Advertising Dreams Big for Kansas Lottery
- McCann Rolls Out More 'Priceless Surprises' with Justin Timberlake for Mastercard