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This Father’s Day, Oscar Mayer Suggests You ‘Say It With Bacon’

This Father’s Day, Oscar Mayer has decided that bacon is to men as diamonds are to women. Thus, they have wrapped bacon like Tiffany’s bracelets and created a campaign parodying sappy jewelry commercials. A woman presents her husband with a velvet box as they’re sitting in a horse-drawn carriage, a waistcoated jewelry store manager proffers a platter of prime pork to a giggly couple.

The best part of this campaign (a collaboration between 360i and Olson)  is that “Say it With Bacon” is real. For under $30.00, fathers everywhere can get The Commander, The Matador, or The Woodsman, packages of hardwood smoked bacon plus a money clip, cufflinks, or multi-tool, respectively. Father’s Day is maybe the hardest holiday to shop for, unless your dad has a serious hobby requiring unending accessories (see: golf). Oscar Mayer hits a sweet spot with an item that is perfect for serious bacon lovers, but just as applicable to breakfast-eaters with a sense of humor.

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