PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Thursday Odds and Ends

 

-From what we’re hearing on the Spy line, pitches for the E*Trade account, which Grey of course resigned two weeks ago, are beginning tomorrow and there are at least seven agencies in the mix, familiar ones at that. We have a few names and will get them sorted soon enough.

-Can CP+B make the internet a better place? Well, it’s giving it a go regardless with what’s essentially an interactive production checklist called the “Producer’s Mixtape.” Download here.

-One of our fave Yeah Yeah Yeahs tracks sets the tone for a new Calvin Klein spot that reunites director David Fincher with his Girl With the Dragon Tattoo star, Rooney Mara (above). link

-Y&R and one of its Spark Plug units, Unconventional Partners, have partnered with Shazam to “advance the mobile activation of advertising.” According to the parties involved,  Y&R will also work with Shazam’s advertising team to offer the agency’s clients the Shazam for TV platform, essentially making TV ads “clickable.”

-Boston-based digital marketing agency Digital Influence Group and PR agency Racepoint Group have united. link

-Did anyone get their free 7-11 Slurpees today? link

 

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!