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Thursday Odds and Ends

 

-From what we’re hearing on the Spy line, pitches for the E*Trade account, which Grey of course resigned two weeks ago, are beginning tomorrow and there are at least seven agencies in the mix, familiar ones at that. We have a few names and will get them sorted soon enough.

-Can CP+B make the internet a better place? Well, it’s giving it a go regardless with what’s essentially an interactive production checklist called the “Producer’s Mixtape.” Download here.

-One of our fave Yeah Yeah Yeahs tracks sets the tone for a new Calvin Klein spot that reunites director David Fincher with his Girl With the Dragon Tattoo star, Rooney Mara (above). link

-Y&R and one of its Spark Plug units, Unconventional Partners, have partnered with Shazam to “advance the mobile activation of advertising.” According to the parties involved,  Y&R will also work with Shazam’s advertising team to offer the agency’s clients the Shazam for TV platform, essentially making TV ads “clickable.”

-Boston-based digital marketing agency Digital Influence Group and PR agency Racepoint Group have united. link

-Did anyone get their free 7-11 Slurpees today? link

 

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