PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Tide Responds to Onion Article

In case you didn’t catch it, last week, those rapscallions at The Onion posted an op-ed of sorts penned by a character named “Fred Hammond,” who carries the long-winded title of director of digital video and social media ad integration for the P&G detergent brand. Anyhow, the piece basically took the piss with the concept of viral, social media and the like all at the expense of Tide, which has responded in kind with the somewhat amusing clip you see above.

Featuring a bloated “rock star” who looks and sounds like a cross between Bret Michaels and Vince Neil along with a bunch of furry friends, the video references The Onion article while promoting Tide Boost in the process. From what we’re hearing, the clip was produced by Digitas, which would not comment. Well, at least we can credit Tide for having a sense of humor.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!