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Tierney Shares ‘Human Truths’ for TD Bank

Philadelphia-based agency Tierney just launched the follow-up to their “Bank Human” campaign for TD Bank,  with “Human Truths.”

“Human Truths” follows much the same vein as “Bank Human,” with four new, 30-second spots each pointing out a flaw with the inhumanity of most banks, and then positioning TD as the alternative. If you caught any of the “Bank Human” spots you know what to expect: someone enters a bland, generic looking bank with a problem and instead of helping to solve it the bank just gives the customer a logistical headache. It’s a straightforward, no-frills approach that speaks directly to TD Bank’s image as a customer-centric bank. The new spots tackle issues such as hold music, getting a new debit card (“Almost Magic,” featured above), running late, and maintenance fees.

“TD Bank’s focus is to create a very human and convenient banking experience,” explained Vinoo Vijay, chief marketing officer, TD Bank. “These new commercial spots speak to the pain points consumers too often face with their banks. They also highlight how TD’s approach to banking is different. This includes our unparalleled service and convenience, as well as our customer-first culture.”

The “Human Truths” campaign kicked off yesterday and will run through mid-August, with a strong presence on the four major networks in all scheduled markets. In addition to broadcast, the campaign will contain additional elements across digital, social media and PR. Stick around for “Maintenance Guy” and credits after the jump.

Credits:

TIERNEY

ECD — Patrick Hardy

ACD — Derek Miller

COPY – Tom McDonough

PRODUCER — Peg Finucan

MANAGEMENT DR — Rick Radzinski

ACCT DR – Heather Nally

 

EPOCH

DIRECTOR — Phil Morrison

EP/MANAGING PARTNER — John Duffin

PRODUCER — Timory King

 

SPOT WELDERS

EDITOR — Dick Gordon

EP — Joanne Ferraro

PRODUCER  – Amanda Slamin

 

COLOR CORRECT

Color Collective

Colorist — Alex Bickel

 

RECORD AND MIX

Audio Engine

ENGINEER  – Carl Mandelbaum

 

MUSIC

AMBER MUSIC

PRESIDENT/CREATIVE DIRECTOR — Michelle Curran

Composer – Mark Tewarson

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