Well, compared to its immense promotional kit for season one of Game of Thrones, Campfire’s latest TV marketing effort is a bit more modest and mysterious. But perhaps that’s what A&E’s upcoming adaptation of Stephen King‘s Bag of Bones calls for. This morning, the New York-based Campfire sent us a photojournalism portfolio called “Dark Score Stories,” a 60-page visual narrative shot by Joachim Ladefoged that serves as a prequel to the miniseries, which premieres on Dec. 11. The subtle, yet nicely packaged tome leads us to the “Dark Score” website, which includes more images, background and audio interviews with the characters, who should be familiar to those of you who’ve read Bones.
Sure, from the looks of it, it’s not the most immersive campaign that Campfire’s been behind (see True Blood or “Shark Week” work) nor did it come with the most impressive piece of swag, but we can’t say that we’re not intrigued by the agency’s latest project. Maybe that’s just our Stephen King bias showing, though.