Here’s a little picker-upper to mark the end of the week (and boy, does everyone need it) that comes to us courtesy of Toronto agency john st., which is basically taking the piss with the concept of viral in this infauxmercial touting a “professional clicking” service called “Buyral.” Yes clients, in john st.’s world, everything is a click that can be added to the stat sheet, whether it be pushing an elevator button or playing Whack-a-Mole. With Buyral, young and old alike will also turn into clicking automatons that will ensure your viral video is always a guaranteed success. While we definitely appreciate the effort from john st. and Aircastle Films, there will be always be some misunderstanding of what “viral” actually is, which, come to think about it, actually makes things like this that much more fun.
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