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Tuesday Odds and Ends

-MediaCom veteran Harvey Goldhersz was named CEO of the agency’s North American operations. link

-Ace Metrix lists the top 10 ads of 2010 by effectiveness. link

-Omnicom’s The Marketing Arm is setting up shop in Greenwich, CT. link

-MEC North America appointed PHD/Carat alum Carol Lansen to managing partner, account director.

-SapientNitro’s new Healthy Choice effort reminds us to Netflix that Ricky Gervais movie, The Invention of Lying (above).

-Terra: Hispanics are receptive to interactive ads. link

-Geico was the number one radio advertiser in 2010, followed by Home Depot and McDonald’s. link

-At least Tiger Woods still has a friend in Electronic Arts (and Nike, of course). link

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!