-MediaCom veteran Harvey Goldhersz was named CEO of the agency’s North American operations. link

-Ace Metrix lists the top 10 ads of 2010 by effectiveness. link

-Omnicom’s The Marketing Arm is setting up shop in Greenwich, CT. link

-MEC North America appointed PHD/Carat alum Carol Lansen to managing partner, account director.

-SapientNitro’s new Healthy Choice effort reminds us to Netflix that Ricky Gervais movie, The Invention of Lying (above).

-Terra: Hispanics are receptive to interactive ads. link

-Geico was the number one radio advertiser in 2010, followed by Home Depot and McDonald’s. link

-At least Tiger Woods still has a friend in Electronic Arts (and Nike, of course). link