The folks behind MDC shop Vitro swear to us that no CGI was involved in the making of this clip for Asics, which was inspired by the brand’s lightweight GEL-Blur 33. Instead, the agency solicited the input of a real-life rocket scientist and used 3,000 ping pong balls, two industrial air compressors, 24 air valves, and nearly 800 separate guide lines to create a 72 square-foot shoe that hovers two feet above the ground.
Like a Mr. Wizard episode gone mad, the centerpiece of Vitro’s new Asics campaign is a welcome change from the wet, “shedding” approach the agency has opted for in recent spots for the shoe brand. Credits after the jump…
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Director: Kevin Lukens
Art Director: David Reyes
Art Director: Ali Filsoof
Copy Writer: Schuyler Vanden Bergh
Account Supervisor: Danielle Chalin
Group Account Director: Michael Catanzaro
Agency Producer: Mickey Strider
Director: Alex Ogus
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