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Vitro Should Win Some Sort of Science Fair with Asics Project

The folks behind MDC shop Vitro swear to us that no CGI was involved in the making of this clip for Asics, which was inspired by the brand’s lightweight GEL-Blur 33. Instead, the agency solicited the input of a real-life rocket scientist and used 3,000 ping pong balls, two industrial air compressors, 24 air valves, and nearly 800 separate guide lines to create a 72 square-foot shoe that hovers two feet above the ground.

Like a Mr. Wizard episode gone mad, the centerpiece of Vitro’s new Asics campaign is a welcome change from the wet, “shedding” approach the agency has opted for in recent spots for the shoe brand. Credits after the jump…

Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Director: Kevin Lukens
Art Director: David Reyes
Art Director: Ali Filsoof
Copy Writer: Schuyler Vanden Bergh
Account Supervisor: Danielle Chalin
Group Account Director: Michael Catanzaro
Agency Producer: Mickey Strider
Director: Alex Ogus
Production/Editing: TWC

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