We’re still awaiting some confirmation/clarification from the MTV camp on this, but we’ve received word from a few sources that Chris Cereda, who’s seemingly disappeared into the ether since we reported on his departure from Translation earlier this year, has landed a job with MTV Scratch. In case you didn’t know, Scratch is a unit launched by the Viacom-owned stalwart that aims to connect millienials and brand partners (including Microsoft/Bing/Xbox and Warner Bros. among others) and lead creative across MTV Networks via original content, design and product development among other things. Here’s an FAQ that should help explain things a bit more.
Anyhow, as you may know, prior to his yearlong stint at CCO at Translation, Cereda served as ECD at KBS+ and worked on MasterCard among other accounts while at McCann during his career. We’re checking on all fronts with this latest matter, but apparently, MTV’s made Cereda’s arrival official, just not public. We’ll keep you posted.
Update: The Viacom camp has confirmed that Cereda has started as a creative director at what is now known as Scratch, Viacom Media Networks.