-Marketing gimmicks don’t come much lamer/uglier than this. link

-Senator Arlen Specter launches an ad campaign in Pennsylvania. link

-HTC countersues Apple for five patent infringements. link

-Saatchi & Saatchi LA hired Jason Nichols as creative director; Dave Evans as senior integrated producer; Donnell Johnson as associate creative director/copywriter; and Gary Rosen as ACD/copywriter. link

-MDC continues its buying spree, acquiring U.S. media analytics firm IMS. link

-TBWA\Hakuhodo promoted Miki Matsui to chief creative officer. link

-Ogilvy Amsterdam and Shilo’s “Burma Viral” project made it into the For a Good Cause collection. link

-How much is your Facebook page worth? link

More: “Tuesday Odds and Ends”