PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

What Do Kobe Bryant, a Peanut Character and Elephants Have in Common? Still Not Sure

Now, here’s a little story all about how Kobe Bryant‘s life got flipped, turned upside-down. Here’s the next phase of the Lakers superstar’s overseas campaign for Smart car, which comes to us from BBDO’s Beijing branch. While he couldn’t play savior in the last two NBA playoffs, the Black Mamba does help out a young lad dressed as a peanut who’s being chased by an elephant.

According to L.A.-based prodco A3 Entertainment, Kobe shot his portion of the shoot  in green screen at the Raleigh Studios in Manhattan Beach, CA, while the making of a 45-second ad involved 75+ extras. You can view the full spot here, but we’ll give you behind-the-scenes since we’re lost in translation for the time being.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!