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What Do Kobe Bryant, a Peanut Character and Elephants Have in Common? Still Not Sure

Now, here’s a little story all about how Kobe Bryant‘s life got flipped, turned upside-down. Here’s the next phase of the Lakers superstar’s overseas campaign for Smart car, which comes to us from BBDO’s Beijing branch. While he couldn’t play savior in the last two NBA playoffs, the Black Mamba does help out a young lad dressed as a peanut who’s being chased by an elephant.

According to L.A.-based prodco A3 Entertainment, Kobe shot his portion of the shoot  in green screen at the Raleigh Studios in Manhattan Beach, CA, while the making of a 45-second ad involved 75+ extras. You can view the full spot here, but we’ll give you behind-the-scenes since we’re lost in translation for the time being.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!