Is it just us or does the tagline for Wieden + Kennedy’s next phase of the “Go Forth” campaign for Levi’s remind you of Justin Timberlake‘s cringe-worthy line in The Social Network? Whatever the case, the parties involved are back with a new, anthemic (and very oddly timed) campaign about “building a new and better future” that of course also promotes the Levi’s fall collection.
This time, the words of Charles Bukowski replace Walt Whitman‘s as the poetic narrative and the scene shifts to Berlin in this 60-second short film directed by Ralf Schmerberg. It’s not just about American pride anymore, folks, though the idea and imagery basically appears the same. Below, you can check out the Berlin-based collaboration between W+K Amsterdam and artist Alexandre Farto that officially kicked off the campaign last month. Peep film credits after the jump and check out the Facebook component here.
Creative Directors Tyler Whisnand / Jeff Williams / Eric Baldwin
Writer Charles Bukowski, “The Laughing Heart”
Copywriter Antony Goldstein
Art Director Julia Blackburn / Jeff Williams
Producer Sarah Shapiro
Account Team Andrew Schafer / Haley Mazza / Katie Nance
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz
Mix Company Eleven
Mixer Jeff Payne
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