W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series.
SportsCenter is set to debut their new studio on June 22nd, and the new spot takes place on the set of the 194,000 square foot Digital Center 2. In the 30-second spot, entitled “Universal Remote,” anchor Kevin Negandhi shows off the studio’s capabilities to fellow host Hannah Storm using a universal remote. The button on the remote that’s supposed to control the desk appears to be faulty, however, with Washington Nationals’ mascot Theodore Roosevelt, along with anchors Jay Crawford and Jay Harris, taking full advantage of the unintended and comical consequences. It’s a fun introduction to the new studio that manages to show off some of its new capabilities without taking itself seriously. Stick around for credits after the jump.
W+K NEW YORK
Art Director: Alan Buchanon
Copywriter: Scott Mahoney
Copywriter: Noah Phillips
Executive Producer: Temma Shoaf
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Line Producer: Marc Grill
Director of Photography: Dave Morabito
Editorial Company: Mackenzie-Cutler
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Post Producer: Sasha Hirschfeld
VFX Company: The Mill
Senior Producer: Clairellen Wallin
Lead Flame Artist/Creative Director: Jamin Clutcher
Assist: Brandon Danowski
Mix Company: Heard City
Mixer: Philip Loeb
Producer: Gloria Pitagorsky
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