Well, WPP-owned Y&R New York has stuck to its guns and as noted back at the end of 2011, the agency is officially making its move to Columbus Circle on Monday, thus saying goodbye to Madison Ave, where it’s resided for the last 87 (!) years.
The agency’s global CEO David Sable (who you see above christening Y&R Way) has this to say in a statement: “This is a historic day. But Madison Avenue is a state of mind, not a state of place. Today, the Northeast corner of 40th street and Madison Avenue is Young & Rubicam Way. And the 285 Marquee is coming with us and will adorn the café in our new space. Since 1926, we have been definers of the best of the innovation of Madison Avenue – creative leaders, business shapers, inventors, innovators. We look forward to continuing that innovative, entrepreneurial spirit by creating Madison Avenue West in a new state-of-the art work environment that has been designed to accommodate who we are and how we work in the epicenter of New York City, the greatest media town in the world.”
As mentioned previously, the Y&R space at 3 Columbus Circle will not only occupy said agency, but WPP siblings including Wunderman, VML, Blast Radius, BrandBuzz, Bravo, Kang & Lee, KBM Group and ZAAZ.