In early June, San Fran-based Camp + King took over as the first AOR for the mobile dating site Zoosk. Seven weeks later, we herald the return of Heart Friend, the chatty heart-shaped mascot who is now doling out dating advice for inquiring users. Zoosk asked its users to post questions on Facebook, and then the Zoosk team selected the best posts for our little buddy, Heart Friend.
Each week, Heart Friend will answer one question by video for the site’s YouTube channel. This week: what to wear on a first date. Heart Friend does some rambling about men being bulls and then goes into an awkward aside about a red dress. Heart Friend has a man’s voice, but then shows up wearing a dress, which is supposed to make you laugh, I think? Cupid must already be under contract elsewhere. Credits after the jump.
Roger Camp CCO / Partner
Adam Koppel Creative Director
Casey Brewer Associate Creative Director
Production Company: In-house
Casey Brewer Director
Juliette Tang Production Manager
Nelsen Brazill Director of Photography
Editorial Company: Umlaut Films
Gina LoCurcio Executive Producer
- JNA Advertising Dreams Big for Kansas Lottery
- McCann Rolls Out More 'Priceless Surprises' with Justin Timberlake for Mastercard
- Carmichael Lynch Strolls Down 'Memory Lane' for Subaru
- twofifteenmccann Invites You to 'Leave Your Limits' for Forza Horizon 2