TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Zoosk, C+K Unleash ‘Heart Friend’ for Love Advice

In early June, San Fran-based Camp + King took over as the first AOR for the mobile dating site Zoosk. Seven weeks later, we herald the return of Heart Friend, the chatty heart-shaped mascot who is now doling out dating advice for inquiring users. Zoosk asked its users to post questions on Facebook, and then the Zoosk team selected the best posts for our little buddy, Heart Friend.

Each week, Heart Friend will answer one question by video for the site’s YouTube channel. This week: what to wear on a first date. Heart Friend does some rambling about men being bulls and then goes into an awkward aside about a red dress. Heart Friend has a man’s voice, but then shows up wearing a dress, which is supposed to make you laugh, I think? Cupid must already be under contract elsewhere. Credits after the jump.

Roger Camp                         CCO / Partner

Jamie King                           CEO / Partner

Adam Koppel                        Creative Director

Rikesh Lal                             Creative Director

Casey Brewer                      Associate Creative Director

Dan Korn                            Art Director

Kyle Davis                             Copywriter

Dora Lee                                Director of Digital Production

Molly Lewis                           Brand and Strategy Director

Alec Black                             Brand Manager

Anne Tway                            Strategy Director

_____________________

 

Production Company:         In-house

 

Casey Brewer                       Director

Dora Lee                                Executive Producer

Juliette Tang                         Production Manager

Nelsen Brazill                       Director of Photography

Dan Korn                               Production Designer

_____________________

 

Editorial Company:              Umlaut Films

 

Doug Cox                              Editor

Gina LoCurcio                      Executive Producer

Kelly Gibbs                            Producer

Ivan Miller                             Colorist / Effects Supervisor

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!