The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report presented by the Content Marketing Institute and Marketing Profs confirms that more B2B marketers are using social media sites than ever before.
Keep reading for specific stats.
A full 91% of B2B marketers are using content marketing tactics to reach their target audience:
And the most popular content marketing tactic is content distribution via social media:
LinkedIn, Twitter, Facebook, and YouTube are the four most popular channels B2B marketers are using for that purpose:
To compare this year’s stats to last year’s report, check out Shea’s post on the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report.
For all of our coverage of B2B social marketing trends, follow this tag.
- UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]
- Time Spent in Social Media Apps Rises 49% After Strong 'Snacking' Behaviour [STUDY]
- 92% of Marketers Say Social Media is Important for Their Business [INFOGRAPHIC]
- The Majority of all Social Media Users are From Outside the United States [STUDY]