The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report presented by the Content Marketing Institute and Marketing Profs confirms that more B2B marketers are using social media sites than ever before.
Keep reading for specific stats.
A full 91% of B2B marketers are using content marketing tactics to reach their target audience:
And the most popular content marketing tactic is content distribution via social media:
LinkedIn, Twitter, Facebook, and YouTube are the four most popular channels B2B marketers are using for that purpose:
To compare this year’s stats to last year’s report, check out Shea’s post on the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report.
For all of our coverage of B2B social marketing trends, follow this tag.
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- 70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]
- Two-Thirds Of UK Twitter Users Follow A Newspaper Brand
- Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]