The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report presented by the Content Marketing Institute and Marketing Profs confirms that more B2B marketers are using social media sites than ever before.
Keep reading for specific stats.
A full 91% of B2B marketers are using content marketing tactics to reach their target audience:
And the most popular content marketing tactic is content distribution via social media:
LinkedIn, Twitter, Facebook, and YouTube are the four most popular channels B2B marketers are using for that purpose:
To compare this year’s stats to last year’s report, check out Shea’s post on the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report.
For all of our coverage of B2B social marketing trends, follow this tag.
- Push Notifications Drive Mobile App Growth (+60% for Social Networking Apps) [STUDY]
- 70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]
- 83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY]
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]