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How Professional Sports Are Monetizing Through Social Media

There is lots of talk these days about acquiring fans, building community and driving two-way conversations, but significantly less is written about how these things correlate to the bottom line.

This is certainly true in the world of pro sports. Is social media more significant for driving revenue through ticket sales or merchandise? What do sponsorship deals on Twitter and Facebook look like?

See Kevin Cote (Golden State Warriors), Patrick Hooper (San Jose Sharks), Sam Laird (Mashable), Jonathan Martinez (Oakland Raiders), Bryan Srabian (San Francisco Giants) and Jason Mitchell (Movement Strategy) at the AllTwitter Marketing Conference, June 4 in San Francisco. In this panel, they’ll discuss how professional sports teams and leagues measure the ROI of their social media actions and specifically what they are doing to drive incremental revenue through Twitter and Facebook.

See these and other leading professionals from Buffer22Squared, NestivityDatasiftTopsyRallyverse, Optimal and SFGate.com at AllTwitter Marketing Conference.

Register before June 4 and save. Don’t delay: register now!

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!