New data has revealed that 87 percent of B2B marketers are now using social media as part of their strategical arsenal, with 85 percent using Twitter.
Indeed, B2B marketers use, on average, six different social networking platforms, with LinkedIn (91 percent), Facebook (81 percent) and YouTube (73 percent) also popular.
Social media is the number one tactic of choice, ahead of article marketing (81 percent), newsletters (80 percent) and blogs (76 percent). 93 percent of B2B content marketers cite lead generation as a main goal, and 69 percent say that lack of time is their biggest challenge.
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