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Twitter Users Visit B2B Tech Sites More Than Average Internet Users [INFOGRAPHIC]

More B2B companies than ever are working to leverage the power of social media in 2013.

A full 91% of B2Bs are currently using social content to generate new leads and drive traffic to their websites.

The following infographic by Momentum examines the top objectives of B2B social marketing, the networks B2B marketers are using most (80% are on Twitter), and more.

An especially interesting statistic noted below is that Twitter users are more likely to visit B2B tech sites than the average Internet user. Lesson: B2Bs in the tech space need to be on Twitter!

Click to enlarge:

(Infographic via Momentum, image via Shutterstock)

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