More B2B companies than ever are working to leverage the power of social media in 2013.
A full 91% of B2Bs are currently using social content to generate new leads and drive traffic to their websites.
An especially interesting statistic noted below is that Twitter users are more likely to visit B2B tech sites than the average Internet user. Lesson: B2Bs in the tech space need to be on Twitter!
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- A History of Social Media Advertising [INFOGRAPHIC]
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- The Good and the Bad of Social Media Marketing [INFOGRAPHIC]