In less than a decade, business to consumer (B2C) social networking has quickly established itself as a proven and powerful marketing strategy for brands, empowering businesses of all shapes and sizes to raise awareness of products and services, drive traffic and generate leads and sales.

Business to business (B2B) social marketing is, however, a very different beast that requires very different strategies. What works in your B2C campaign will likely fall flat when targeting clients and other brands, and marketers need to study which platforms are best for their B2B promotional needs.

Thankfully, help is at hand, courtesy of this infographic from Marketo, which takes a closer look at the B2B social marketing universe.

(Source: Marketo. B2B image via Shutterstock.)