Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved.
And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.
This infographic takes a closer look at why B2B companies must leverage the power of social media in 2013.
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