In just a few short years social media has completely changed the marketing strategies of brands of all shapes and sizes, and it’s becoming increasingly essential that corporations understand these platforms and the expectations of their customers to raise awareness, boost sales and expand their business.
So how have brands adjusted to this new age? Is it different on Twitter than it is on Facebook? And what do their customers, old and new, expect from these interactions?
AYTM surveyed 2,000 US internet users about their expectations from brands using social media.
- Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]
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- New From Twitter: Promoted Accounts In Search
- 7 Effective Ways To Engage On Twitter [INFOGRAPHIC]