AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

How To Choose The Right Social Media Platform For Your Goals [INFOGRAPHIC]

Social media does not lend itself to a one-size-fits-all approach.

Different media are better shared on different platforms for different organizations and different goals.

For example, if your target audience is in the 18-24 age range, Google+, Reddit and StumbleUpon has more consumers that age than Facebook, Twitter and LinkedIn (according to the Social Barrel data below).

If you want to drive traffic to your website, focus your efforts on Facebook, Twitter, Pinterest, StumbleUpon, Reddit and SlideShare.

The infographic below, created by Social Barrel, helps brands tailor their content creation efforts to match different social media platforms, depending on what they want to achieve:

(Infographic via Social Barrel)

Mediabistro Course

Strategic Mobile Marketing

Strategic Mobile MarketingWork with the digital strategy director for Saatchi & Saatchi to develop a strategy for smartphones, tablets, and mobile devices! Starting October 21, Kayla Green will teach you how to optimize content for mobile, create responsive landing pages, and track and analyze all mobile efforts. Register now!