Readers of the New York Times on Saturday might have done a double-take, as they opened the paper only to see a tweet.
Launched back in 2010, Twitter’s Promoted Accounts advertising tool is, in my opinion, the most effective way to drive relevant followers to a profile on the platform.
Why? It works. End of. You only get charged when somebody actually follows you (the impressions are free), and the more you spend, the more followers you get.
Retargeting, a form of digital marketing that essentially “follows” a user around the web showing them (ideally) relevant ads for products and services in which they’ve already expressed an interest, first started to emerge about a decade ago. Unless you explicitly opt out, it’s a fairly familiar part of your journey around the internet.
Now, Twitter has joined the bandwagon with its own take on retargeting, which it is calling tailored audiences.
With Twitter’s IPO just around the corner, there’s plenty of scrutiny of the company’s numbers – particularly its revenue. And recent numbers pulled from its regulatory filings show a few holes in the 140-character network’s ad sales.
Adknowledge’s social media platform AdParlor has been named a Twitter Ads API partner, one of only a select handful of companies that boast that designation in addition to being a Facebook Strategic Preferred Marketing Developer.
Users of AdParlor’s platform can now tap into cross-channel insight that benefits digital ad initiatives across all networks, not just one in silo.
Twitter and the NFL have just inked an ad deal that will bring NFL video clips, content and multimedia to the network.