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Full Page Tweet Ad Is Making Waves (And May Be Breaking Rules)

Full Page Tweet Ad Is Making Waves (And May Be Breaking Rules)

Readers of the New York Times on Saturday might have done a double-take, as they opened the paper only to see a tweet.

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U.S. Marketers Spend More Than Twice As Much On Social Ads Per User Than Europeans [STUDY]

U.S. Marketers Spend More Than Twice As Much On Social Ads Per User Than Europeans [STUDY]

Social media advertising spend is rising rapidly around the world, but new research has revealed that advertisers in North America spend more than twice as much on social ads per user than firms in Western Europe, and close to eight times their counterparts in Asia.

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New From Twitter: Promoted Account Ads In Mobile Timelines

New From Twitter: Promoted Account Ads In Mobile Timelines

Launched back in 2010, Twitter’s Promoted Accounts advertising tool is, in my opinion, the most effective way to drive relevant followers to a profile on the platform.

Why? It works. End of. You only get charged when somebody actually follows you (the impressions are free), and the more you spend, the more followers you get.

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What Do Advertisers Really Think About Twitter? [STUDY]

What Do Advertisers Really Think About Twitter? [STUDY]

Twitter launched its suite of advertising tools, known as Promoted Products, back in 2010 and, as the company looks to drive revenue post IPO, Promoted Tweets, Accounts and Trends have never been more important to the bottom line.

But what do advertisers really think about Twitter?

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New From Twitter: More Relevant Ads With Tailored Audience Retargeting

New From Twitter: More Relevant Ads With Tailored Audience Retargeting

Retargeting, a form of digital marketing that essentially “follows” a user around the web showing them (ideally) relevant ads for products and services in which they’ve already expressed an interest, first started to emerge about a decade ago. Unless you explicitly opt out, it’s a fairly familiar part of your journey around the internet.

Now, Twitter has joined the bandwagon with its own take on retargeting, which it is calling tailored audiences.

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Twitter Has An International Advertising Problem

twitter international advertising

With Twitter’s IPO just around the corner, there’s plenty of scrutiny of the company’s numbers – particularly its revenue. And recent numbers pulled from its regulatory filings show a few holes in the 140-character network’s ad sales.
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AdParlor Is Next Twitter Advertising API Partner

AdParlor Teams With Twitter As Ads API Partner

Adknowledge’s social media platform AdParlor has been named a Twitter Ads API partner, one of only a select handful of companies that boast that designation in addition to being a Facebook Strategic Preferred Marketing Developer.

Users of AdParlor’s platform can now tap into cross-channel insight that benefits digital ad initiatives across all networks, not just one in silo.

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Twitter Ramps Up TV Partnerships With New NFL Ad Deal

Twitter Pushes TV Partnerships With New NFL Ad Deal Twitter and the NFL have just inked an ad deal that will bring NFL video clips, content and multimedia to the network.

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Three Ways Twitter’s Promoted Trends Drive Business Outcomes [INFOGRAPHIC]

Is it worth your money to purchase a Promoted Trend on Twitter?

In other words, does a day of trending on Twitter directly affect your brand objectives?

Twitter’s Advertising Team put together the following infographic that breaks down the benefits of Promoted Trends into three buckets.

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After A Four Year Break, Gap Returns To TV With New Twitter-Based Commercials

If you think back four or more years – when netbooks were all the rage and Avatar had just made it’s 3D debut on the silver screen – you might remember a pretty iconic set of TV commercial. They featured chiseled models singing tunes like “Mellow Yellow” and a gaggle of screaming girls who love their comfy sweater. They were Gap commercials, and they simply dominated our TV sets.

Since then, Gap has been pretty quiet on the TV front – until now. The clothing company is going full throttle this Fall with some brand new commercials, and a pretty massive Twitter tie-in.

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