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Twitter Launches Interactive Small Business Guide

Twitter Launches Interactive Small Business Guide

Today’s small businesses have it tough when competing with bigger firms. Whether it’s retail or services or something in between, a small business must have a solid marketing strategy in place to help build a relationship with their customer. Fortunately, a new interactive guide from the fine folks at Twitter is here to help a business build that strategy – no matter what level of understanding they’re at.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

A Quick Guide To Strengthening Your Brand’s Voice On Twitter

Describe your best friend in elementary school. Was she fun and happy? A bratty and playful kid? You probably have a pretty strong memory of her personality, even though you might not have seen her in years… but can you say the same for your brand?

A brand’s voice on social media should resonate just as strongly as the memory of your best friend from elementary school. It should have a personality that your audience can clearly pick up on and engage with. It should be alive.

If you’re having trouble using Twitter to develop this brand voice, we’ve got just the resource for you.

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Twitter Profile Photos Options For Every Personality

When creating a Twitter profile, there are enough bio do’s and don’ts to make your head spin. It’s amazing, really – especially considering how limited the space is. But the brevity of it is what makes it SO important to get right. Every word will stand out – so will every typo.

It’s kind of nerve-wracking to think about it that way, hmm?

Before you fret over word choice though, we have some (more) helpful info to cram in your overburdened mind – and this stuff is kind of fun. We’re going to show you some popular Twitter profile photo options, which you can copy, ignore, relate to or laugh at. It’s Friday after all, you deserve a little mindcation (vacation for your mind. Yes, some words should not be combined.)

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Make 2013 Your Best-Ever Year: A 12-Month Plan For Social Media Success [INFOGRAPHIC]

Social media had its biggest-ever year in 2012, with Facebook, Twitter, LinkedIn, Instagram and Pinterest each reaching new heights in size and importance.

So what are you doing to capitalise on this success in 2013? Does your business have a social media plan?

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The Tao of Twitter [Review]

You probably know that Twitter is a powerful communication tool, but many just don’t really get how to use it. If you want to master Twitter, you need to understand the Tao of Twitter – or the way it works.

So if you’re struggling, you should be thrilled to learn that Mark Schaefer wrote this book just for you (in a cosmic sense).

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The Essential Twitter Dictionary

Whether you’re a Twitter power user or a nervous neophyte, there are some words you’ve just got to know in order to interact on Twitter. We’ve compiled the essential Twitter dictionary so you can tweet with confidence, @mention frequently, and sift through your followers and friends without getting them mixed up.

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TwitrCovers Destroys Your Excuse For Not Having A Twitter Cover Photo

Have you updated your Twitter header image yet? Well, you should – you look silly (we’ve all noticed). And TwitrCovers offers fantastic (and free) photo options pre-sized for your uploading pleasure.

You’ll be amazed by how easy it is.

And even if you already have a cover image, you’ll want to check these out and consider downloading a better one. Trust us, they have an awesome selection.

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Tips For Your New And (Not Really) Improved Twitter Profile Page

If you haven’t updated your profile cover photo yet on Twitter, you’ll benefit from reviewing a few tips on the topic first (trust us).

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Facebook, Twitter, LinkedIn And YouTube – Your Social Media Image Size Guide [INFOGRAPHIC]

Your brand has heard all these great things about social media. It sounds fantastic. The places you could go!

You excitedly register your company on LinkedIn, and grab your Twitter profile, Facebook Page, YouTube channel and Pinterest board. And heck, why not Google+ as well, just in case it actually takes off. Stranger things have happened.

Everything looks really, really plain, but that’s okay – you just have to upload all the images that each of these channels needs. So, uh, does anyone know the sizes for all of this stuff?

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Which Social Sharing Buttons Are Right For Your Website? [INFOGRAPHIC]

When you set up a new website it can be tempting to bolt on every single social sharing button in existence – after all, you want to maximise traffic and exposure, and what better way to do this than by letting your visitors share your content any and everywhere?

This sounds like a good idea, but it’s actually a mistake. Not only do dozens of share buttons risk making you look a little desperate, but by giving your visitors too many options you can actually trigger choice paralysis – with so many possibilities available to them the decision becomes overly-complicated and, frustrated, they often end up choosing none. By giving them less choice, you’re actually far more likely to get the outcome you desire.

Moreover, the different social networks are popular with different types of demographics, and not all of them will have a general interest in your business. So how do you know which share button is right for you?

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