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How To

How To Do A Competitor Analysis On Twitter… For Free

Any good social media strategy goes beyond what your brand does, and takes a look at what your competitors are up to. When it comes to finding success on Twitter, it’s all well and good to map out your content strategy and metrics, but in order to really excel you’ll have to incorporate serious, on-going competitor analysis into your plan.

There are plenty of tools out there that can help you do this. They’ll measure your brand’s share of voice, how engaged your competitor’s audience is, the sentiment surrounding your competitor’s tweets… but most of them cost a pretty penny – which many small and medium businesses simply don’t have.

If you’d still like to take a look at what the competition is doing on Twitter, but you don’t want to spend a ton on monthly or annual software subscriptions, we’ve put together some strategies you can use – for free.
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Retweets And Replies For The Asking On Twitter

When you tweet, do you include a call to action? How about a request for retweets or replies?

Sure, including “please retweet” in every tweet isn’t only annoying, it’s a waste of precious characters – but if used sparingly, adding such a call to action might actually help you a bit.

Says who? These guys.

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Why Are People Following You? This App Helps You Figure It Out

We shared best practices for following people on Twitter, but what about those folks that follow you?

What do we mean?

Well, have you ever looked at your follower list and wondered why those lovely folks are following you? Sure, you’re super-fantastic-awesome, but knowing why folks follow you could help you tailor your tweets to a target audience and continue to grow that following . . . if you care about such things.

And we found an app that helps you sleuth just that.

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Set An Out Of Office Reply On Twitter The Next Time You’re Away

Ever go on vacation and your family BEGS you to leave the iPhone at home? You can’t, of course, because you’ll miss all the @mentions and @replies – and we ALL know that witty replies become exponentially less so as the days pass.

Why? Well, it seems like you’re not quick on your feet and that’s a Twitter taboo in the land of snappy comebacks and hashtags.

What’s an IRL human to do? Set an out of office reply on Twitter and then you can pick up where you left off, wit intact, and your family won’t divorce you!

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Tips For Landing A Job And Finding Top Candidates On Twitter

If you’re tired of the same old ho hum headhunting-style search for candidates or if you’re desperately seeking employment – you might want try your hand at Twitter.

According to Twitter, it’s a great way to find your next office superstar (and pitch yourself as one). Here’s how:

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The Secret Of Twitter Influence: Sharing Motivational Tweets

It’s important to offer a good mix of tweets for your followers onTwitter.

You probably want to be considered a thought leader in your industry, so you share industry-specific tweets. And you likely also have something to promote, so you share tweets about THAT stuff too. Rounding it out with a sprinkling of personality never hurts either – well, unless you’re a jerk.

And now Twitter influencers have discovered another highly viral tweet type – the motivational tweet.

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Blueprint For Building The Perfect Tweet [INFOGRAPHIC]

There’s no way to know which tweets (if any) will get picked up and spread like wildfire, but there are tips to help you better those odds.

And now there’s even a blueprint detailing how to build the perfect tweet. Print out this secret formula and pin it on your wall.

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Tips To Avoid Prosecution After Sending Offensive Tweets

Libel is a definite “thing” on Twitter lately. It’s been established – read up.

But you’re a wiseass, so what can you possibly do to avoid landing in hot water? One prosecutor has some sage advice: “Quickly delete it!” But as that is quite possibly the lamest advice ever, we have some additional steps you could consider after you inevitably offend.

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Twitter-Owned Posterous Will Close On April 30 (So Here’s How To Move Your Content)

Are you still using Posterous, the once-popular blogging platform that was acquired by Twitter in March of last year?

Even after we told you that the inevitable risk of closure meant that it was a really good idea to export your Posterous posts and start using another blogging platform back in December? And how Posterous had stopped accepting new sign-ups last month (which is and always has been startup shorthand for “KILL… ME…”)?

Well, you’re tenacious, we’ll give you that. But time is running out. Posterous have announced that they’re closing their blogging service for good on April 30, 2013, which means you have a little over two months to get your content off there and on to somewhere else.

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Why Isn’t Your Company ‘Social Intent Marketing’ On Twitter?

Have you ever tweeted a complaint to a company and been frustrated by the lack of response? Old news, right?

How would you feel about getting a tweet back from that company’s competitor offering a solution or a deal to switch to them? Sounds lovely, doesn’t it?

Well, it isn’t happening so much on Twitter yet, but things are headed that way – fast. And smart marketers are taking note.

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