Interviews

As viewers ready their smartphones and laptops for this year’s Summer Olympics, should NBC shift the way they broadcast their games?  HBO’s Jim Lampley, the voice behind a record 14 Olympic broadcasts and some of the biggest boxing matches in history, thinks so.

“I was recently at a seminar on the campus of the University of Southern California to discuss the Olympics and television. One of the biggest points I tried to make was this is the first post-Twitter Summer Olympics, and there will be a huge effect, because we’ve already seen the degree that it facilitates person-to-person contact, particularly between athletes,” he said in mediabistro.com’s latest So What Do You Do? interview.

“The energy of the [Olympic] village is now going to be changed from day to day by the waves of Twitter. It’s the most influential social medium, because of the spontaneity and the immediate wildfire effect it can create. A great lesson to us was watching the ratings for On Freddie Roach, and we discovered that over a six-week period that we could correlate increases in On Freddie Roach ratings to Twitter trending.”

Read the full interview at So What Do You Do, Jim Lampley, Host of HBO World Championship Boxing?

 

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

HootSuite is one of the largest social media management platforms out there. With over 2 million users sending tweets, managing lists and participating in hashtag chats every day, it is a Twitter power-user’s dream.

At the Shorty Awards industry awards ceremony on October 6th in NYC, HootSuite’s CEO Ryan Holmes gave some pretty cool insight into how on of the most popular Twitter dashboards came to be. Check it out in this quick video below.
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Twitter is going through quite a boom. In the past nine months alone, the company has seen more infrastructure growth than in its previous five years. And a lot of that action is happening on mobile.
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The TwitSprout team loves what they do. I met them at their office in Waterloo, Ontario, working out of the back of a house owned by another startup co-founder, Michael Litt (@michaelrlitt) of VidYard, where they offered me BBQ veggie burgers and some great insight into where Twitter analytics is headed.

Over grilled-to-perfection burgers, I heard from Dan (@dHolowack), Adrian (@apetresc) and Abhi (@abh1nv) about the new features that current TwitSprout users can expect in the next few months, how competitive the Twitter app developer space is, and just how many long nights and longer days it took them to create and manage one of the smoothest Twitter analytics products on the market.
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If I’ve learned anything about Twitter in my time writing for AllTwitter, it’s that Twitter can be anything. It can be a source of breaking news, celebrity gossip, weather reports, marketing, and in-depth debate.

But journalists and cultural critic Touré (@Toure) has carved out his own Twitter strategy, focusing on longer conversations, 20 minute back-and-forths about a single topic, rather than writing a fleeting 140-character idea and moving on to the next. And his 36,000 followers can attest to just how successful this strategy is.
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The Wall Street Journal scored an interview with Biz Stone today, discussing his new role as an advisor to M.B.A students at the University of California at Berkeley’s Haas School of Business. But, as they often do, this interview with the recently departed Twitter co-founder also included picking Biz’s brains about how he would translate some of the lessons he learned at Twitter to help educate.
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Twitter’s CEO Dick Costolo has big plans for his short messaging service. He’s hinted that advertising isn’t enough of a money-maker, and that Twitter leadership is considering tackling another business idea: commerce.
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Business Insider has an absolute humdinger of an interview with forgotten Twitter co-founder Noah Glass, where he speaks openly about his large part in the establishment of the Twitter platform, only to be pushed aside by Evan Williams.

Back in 2006, Glass and Williams were co-founders of Odeo, a podcasting platform, which suddenly looked like a terrible idea when Apple’s iTunes came along. Williams asked his team to come up with a different idea.

Alongside current Twitter Executive Chairman Jack Dorsey and developer Florian Webber. Glass created Twitter – he came up with the name (confirmed by Williams last night on Twitter here) – and Williams liked the product enough to put Glass in charge. Soon, it became his obsession, and Glass wanted to spin Twitter off from Odeo as its own company.

A few months later Williams, frustrated and tired of Odeo, bought the assets of the company back from the investors. Those assets included Twitter, Odeo was renamed Obvious, and Williams promptly fired Glass.

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Finding the right tools to monitor, update and optimize your Twitter presence isn’t easy. There are thousands of third-party apps that do all sorts of things, from finding the best time for you to tweet to compiling comprehensive statistics about your followers. The folks at InfoShore have created Locomu, a directory of Twitter apps, to make people’s lives easier when looking for the right tool for the job. We had the chance to chat with Ashish Arora Co-Founder Director at InfoShore about why he created Locomu, the newest Twitter app directory in town.
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The Guardian has a great interview piece with Twitter’s resourceful (and ever-upbeat) Del Harvey, who in her two-and-a-half years at the social platform has gone from tackling a moderate spam issue on Twitter all by herself, to becoming the lead of a rapidly-expanding and continuously-challenged Trust & Safety team.

The biggest problem? As her team has grown, so has the size – and intellectual evolution – of the spammers themselves.

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