By Lauren Dugan on March 21, 2012 12:30 PM
TIME has put together their picks for the best 140 Twitter accounts of 2012 – those accounts that they think will shape the conversation in the year to come. What do you think about the accounts on their list?
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Launch a social media campaign that will build your brand and deliver results in our online
Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more.
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By Lauren Dugan on March 8, 2012 5:00 PM
Twitter is a valuable tool for any business, big or small. Whether you’re a one-person operation or part of a large social media team, creating a presence on Twitter is a great idea. There is more than one way to use this versatile social information tool, however, so we’ve listed 7 ways businesses can use Twitter so you can see which one(s) are right for you.
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By Lauren Dugan on February 13, 2012 10:15 AM
Brand pages are one of the newest features of Twitter.com as Twitter continues to court its top advertisers and money-makers. They allow brands to showcase content in a more flexible way than the regular profile page, and they are used by brands like McDonald’s, the LA Lakers, and JetBlue.
But who’s doing brand pages right? We’ve got the top 20 brand pages for you to browse, and see for yourself.
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By Lauren Dugan on February 7, 2012 5:00 PM
You spend weeks upon weeks carefully crafting your reputation on Twitter, only to see all your efforts demolished by a single tweet. It’s an uphill battle to make yourself into who you want to be 140-characters at a time, and all it takes is a single mistake to see all of that effort crumble. Here are 7 ways to destroy your reputation on Twitter, in case you did want to take a dive.
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By Lauren Dugan on February 1, 2012 5:00 PM
Without the proper understanding of just how powerful Twitter can be, many people feel like they’re just one small voice trying to be heard in a very large, very crowded room. It’s frustrating when you have great ideas that you want to share, but you simply cannot be heard above the noise.
We’ve got 5 ways you can increase your visibility within your niche, and build a powerful presence on Twitter so your the one controlling the conversation rather than being lost in it.
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By Lauren Dugan on January 20, 2012 2:45 PM
Earlier this week, the makers of Twitter dashboard CoTweet announced that it would no longer be offered as a free service. As of February 15, any individuals or businesses using CoTweet will be required to start paying for it, or find an alternative.
So you’re not left in the lurch when CoTweet’s free service shuts down, we’ve compiled 5 of the best alternatives for all your Twitter management needs – and they’re all free.
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By Lauren Dugan on January 4, 2012 5:00 PM
One of the most common reasons people give up on Twitter is because it’s too “noisy”. There are simply too many tweets that they don’t care about, constantly streaming through their timeline. This noise is natural from a network that sees about one billion tweets sent out every week, but it doesn’t mean you have to put up with it! Here are three ways to cut down on the noise on Twitter to have a more harmonious tweeting experience.
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By Lauren Dugan on January 3, 2012 5:05 PM
Alright, admit it: the first time you signed on to Twitter, you did a little search for your favorite celeb. There’s nothing to be ashamed of. We’ve all done it. Twitter is a fascinating new medium in part because it gives the appearance that you’re only a quick tweet away from those larger-than-life figures you’ve admired from afar. And while that might just be an illusion on the most part, there are several tools out there to help you stalk – erm… follow your favorite celebrities on Twitter.
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By Lauren Dugan on December 23, 2011 5:00 PM
Want to know what’s being talked about on Twitter right now? Or how about what people are saying about your or your brand? Monitoring hashtags is a great way to get in on a conversation on Twitter, whether it’s a trending topic or a few tweets per day. We’ve compiled 5 useful tools that will help you monitor hashtags on Twitter, so you can keep up with the conversation.
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By Lauren Dugan on December 20, 2011 5:00 PM
Counting your Twitter followers is a mostly fruitless exercise. If you have 50 followers that you’re engaging and interacting with, that’s much better than 2,000 followers who don’t pay any attention to what you have to say.
The number of followers you have is just one of many metrics you should be using to measure how effective your Twitter efforts are. We’ve got five Twitter metrics beyond follower count for you to use to better understand your Twitter presence.
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