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3 Trends In Social Media Marketing For 2014 [INFOGRAPHIC]

3 Trends In Social Media Marketing For 2014 [INFOGRAPHIC]

What’s on your radar for social media marketing in 2014?

Perhaps it’s online recruitment via social media. This was big in 2013 and should become bigger still this year – 94 percent of organisations use, or plan to use, social media to recruit job candidates.

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2014 State Of Digital Marketing [INFOGRAPHIC]

2014 State Of Digital Marketing [INFOGRAPHIC]

What are your digital marketing goals for 2014?

According to a recent study, 41 percent of business to business (B2B) marketers cite lead generation as their top priority, ahead of driving sales and improving brand awareness. Conversely, sales is numero uno amongst business to consumer (B2C) marketers, ahead of raising awareness and generating leads.

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The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

Business to business (B2B) marketing and social media have always been awkward bedfellows, certainly compared to the latter’s cosy relationship with business to consumer (B2C) engagement.

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The 3 Types Of Twitter Tools Every Marketer Needs To Know

The 3 Types Of Twitter Tools Every Marketer Needs To Know

If you’re only tweeting from Twitter.com, you’re in for a nice surprise – there’s a whole suite of tools, apps and software out there that can take your Twitter marketing to the next level.

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7 Of The Most Creative Twitter Campaigns

7 Of The Most Creative Twitter Campaigns

When Twitter filed with the SEC in November 2013, the social media platform had more than 232 million active monthly users, with 53 million in the U.S. With numbers like that, it’s obvious that Twitter can be used as a powerful marketing tool. But then the challenge comes with figuring out how to leverage this popular, 140-character marketing tool to drive more traffic to your website.

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Content Marketing, SEO, Mobile, Email And Social Media – Marketing Budgets 2014 [STUDY]

Content Marketing, SEO, Mobile, Email And Social Media - Marketing Budgets 2014 [STUDY]

Three in five marketers plan to increase their budgets for acquisition, retention and engagement on social media platforms such as Twitter and Facebook in 2014, with 71 percent planning to boost their overall digital marketing expenditure, reveals a new study.

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Social Media Experts Lead Interactive Online Event

Social Media Experts Lead Interactive Online Event

Beginning February 18th, experts in the social media space will share their insight through a series of webcasts and interactive online sessions. Taking place over the course of six weeks, Social Media 201 will help those who are familiar with social media boost their personal or business-related online presence with easy-to-follow sessions.

Each week registrants will be invited to tune into a live webcast, taught by experienced marketing professionals including Geoffrey Colon, Group Marketing Manager, Social Media at Microsoft/Bing Ads, and Kayla Green, Digital Strategy Director at Saatchi & Saatchi. Webcast topics include “10 Habits of Highly Successful Twitter Users”, “Harnessing the Power of Image Driven Platforms” and “Social Media and Mobile”.

For a limited time, Mediabistro is offering 25% OFF the online event with code LOVEMB. Register before 2/14/14 to redeem this offer!

58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

More than half of business to business marketers plan to increase their social media spend in 2014, reports eMarketer, citing data from Advertising Age.

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The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

Twitter comes with a pretty steep learning curve.

Certainly, when you first join the network it can quickly get overwhelming. The strange jargon. The weird character limit. The fact that it all moves so fast. For a brand looking to use Twitter to maximise exposure to their business, raise awareness of products and services, and drive sales, it can all be a little too much.

Where do you even begin?

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5 Social Media Marketing Predictions For 2014 [INFOGRAPHIC]

5 Social Media Marketing Predictions For 2014 [INFOGRAPHIC]

As a marketer, which trends are you anticipating in 2014?

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