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Promoted Products

Twitter To Launch Promoted Products In Middle East And Northern Africa

Twitter is set to launch Promoted Products in the Middle East and Northern Africa region, in a bid to attract more global advertisers and increase its revenue.
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Twitter Improves Location-Based Targeting For Advertisers

Twitter has made it easier for advertisers to target users based on their location.

In an announcement on the company’s Advertising Blog, Twitter unveiled new ways to pinpoint the location of users who see certain ads on Twitter, particularly those users in the UK and Japan.
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Is This Twitter’s (Lame) Attempt At Providing Analytics?

Twitter launched two features on Thursday, one of which could be called analytics… sort of.
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Are Twitter’s Mobile Ads Worthless?

Mobile ads are all the rage these days. Companies are jumping on the chance to target their consumers while they’re out in the world, refining the who, when, and where of serving ads in greater detail than ever before.

But new stats might make these marketers rethink their mobile strategy: up to 40 percent of mobile ad clicks are worthless.
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With New 1 Cent Ad Prices, Twitter’s On Track To Earn $350M This Year

Yesterday Twitter launched interest-based targeting for their advertising products, allowing brands and marketers to target users based on the content of the tweets they send and the accounts they follow.

Along with this announcement came a somewhat overlooked fact: Twitter is lowering their minimum ad bid from 50 cents to just one penny. And some analysts believe this move could bump up their yearly ad earnings significantly.
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Twitter’s Washington Ad Sales Lead: “We Probably Have 15 Or 20 Advertisers Focused Solely On The Convention”

Twitter is making a big splash in the political arena, from predicting election results to hosting Twitter town halls. And now the company has joined the ranks of newspapers, TV and radio as a prime source for political ads.
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Twitter Teams Up With HootSuite To Sell Ads, Preferred Users Get $100 Credit

A lot has been written about Twitter’s latest developer guidelines, which outlines the types of third-party apps the company supports, and those it wants to eliminate.

Called out as being an example of an app the company approved of in its new guidelines was HootSuite, the enterprise-focused social media management tool. And now we know why: Twitter and HootSuite are teaming up to begin selling ads to 30,000 HootSuite Pro customers.
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Promoted Products From Auto Brands Seeing Engagement Rates As High As 87%

Here’s one for the Twitter ad naysayers: several auto brands are reporting great results from their Promoted Products.
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Twitter Is Testing “Non-Organic” Ads

Rumor has it that Twitter is testing out a new Promoted Tweet format that would no longer require advertisers to first send the soon-to-be Promoted Tweet from their Twitter account before marking it as an ad.
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Twitter Advertising Slide Deck Leaked

All Things D got their hands on a slide deck that Twitter is using to entice big advertisers – McDonald’s, Pepsi and American Express kind of big – to commit more ad dollars to the network through 2012.
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