By Lauren Dugan on April 23, 2014 6:00 PM
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Australia will be the third country to receive Neilsen’s Twitter TV Ratings treatment, a metric that measures consumer behavior in tweets.
Francis Underwood probably wouldn’t mind House of Cards spoilers floating around (after all, he could probably use the chaos to his advantage), but Netflix is having none of it: the company has created a spoiler-free way to access Twitter, so the Underwoods’ machinations remain a surprise until you get to the last episode.
Sometimes (ahem, Sharknado), it’s not the best-quality programs that get the most buzz on social media.
NBC’s live TV performance of Rodgers’ and Hammerstein’s iconic The Sound of Music – and its star Carrie Underwood – was the subject of ridicule online over the months leading up to the broadcast.
But NBC got the last laugh.
Do you tweet while you’re watching TV? Or maybe you jump on Twitter right after a startling season finale?
More and more consumers are turning to Twitter as the “second screen” counterpart to their TV screens. And Twitter is embracing the social TV trend in a big way.
Here are three ways that Twitter is changing TV forever.
Their thoughts were divergent, especially with regard to Twitter’s impact on TV viewership.
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