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Twitter Buys Two Startups To Make Inroads In European Social TV Market

Twitter Buys Two Startups To Make Inroads In European Social TV Market

There has been a deluge of news recently about Twitter’s push to become the king of social TV, from its acquisition of Bluefin Labs to track what consumers say about what they see on TV, to its TV Ad Targeting service that syncs Twitter and TV ad campaigns.

Now, Twitter is eyeing the European TV market. The company has acquired two European startups that work with the broadcasting industries in France and the UK.

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Nielsen Expands Twitter TV Ratings To Australia

Nielsen Expands Twitter TV Ratings To Australia

Australia will be the third country to receive Neilsen’s Twitter TV Ratings treatment, a metric that measures consumer behavior in tweets.

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Haven’t Finished House Of Cards Yet? Netflix Will Save You From Spoilers

house of cards

Francis Underwood probably wouldn’t mind House of Cards spoilers floating around (after all, he could probably use the chaos to his advantage), but Netflix is having none of it: the company has created a spoiler-free way to access Twitter, so the Underwoods’ machinations remain a surprise until you get to the last episode.

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NBC’s Sound Of Music Was The Most Ridiculed, But The Most Tweeted, TV Show Of The Night

NBC's Live The Sound Of Music Was The Most Ridiculed, But The Most Social, TV Show Of The Night

Sometimes (ahem, Sharknado), it’s not the best-quality programs that get the most buzz on social media.

NBC’s live TV performance of Rodgers’ and Hammerstein’s iconic The Sound of Music – and its star Carrie Underwood – was the subject of ridicule online over the months leading up to the broadcast.

But NBC got the last laugh.

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3 Ways Twitter Is Changing TV Forever

3 Ways Twitter Is Changing TV Forever

Do you tweet while you’re watching TV? Or maybe you jump on Twitter right after a startling season finale?

More and more consumers are turning to Twitter as the “second screen” counterpart to their TV screens. And Twitter is embracing the social TV trend in a big way.

Here are three ways that Twitter is changing TV forever.

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Thoughts About Second Screen Viewing At NYC Television Week

Thoughts About Second Screen Viewing At NYC Television Week

At last week’s NYC Television Week, MediaBistroTV caught up with two media executives and one Hollywood showrunner and asked them whether the “second screen” factors into their programming decisions.

Their thoughts were divergent, especially with regard to Twitter’s impact on TV viewership.

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Your Guide To Fall TV Show Hashtags

Your Guide To Fall TV Show Hashtags

TV junkie? Fall is likely your favorite time of year, when the major networks unveil their refreshed slate of programming and the dry summer hiatus finally gives way to much-anticipated season and series premieres.

Twitter is a fantastic portal to what’s up on TV. But to make sure you’re privy to the best conversations around the best shows, you’ll need to know the correct hashtags to follow and use.

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Airtel Integrates Twitter With TV In India

Airtel Digital TV Integrates Twitter With TV In India

Airtel Digital TV, an arm of Indian telco Bharti Airtel, has integrated Twitter with its digital TV offerings, Tech in Asia reports.

Translation: the 15 million Twitter users in India can now tweet while watching TV and view tweets related to their TV shows if they subscribe to Airtel.

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70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC]

70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC]

Nielsen’s Social Guide wanted to figure out exactly when during TV shows people are tweeting.

Is it during commercial breaks when they have a breather to pick up their phone or tablet? During the climax of an episode when there’s the most to weigh in about? Does genre affect tweet times?

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Top 10 Tweeted-About TV Shows Last Week [STATS]

Top 10 Tweeted-About TV Shows Last Week [STATS]

Nielsen’s new Twitter TV ratings officially launched this week, a Twitter companion to the company’s standard television viewership stats that quantify the number of users who post and view tweets about popular TV shows in real time.

The new data is instructive about what shows are most tweeted about, when people tweet during TV shows, and how many impressions each tweet gets.

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