By Shea Bennett on July 28, 2014 12:00 PM
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The major airlines adapted to Twitter perhaps as quickly as any other industry vertical, rapidly recognising its usefulness as a medium to deliver flight information, provide updates and respond to customer support enquiries.
Indeed, it’s this latter area where American Airlines has particularly excelled, with their @AmericanAir profile responding to 99 percent of customer queries on Twitter within one hour, and 80 percent in just 15 minutes.
Journalists get a lot of email, and a ton of that is made up of press releases.
How much? A new survey has revealed that the average reporter’s inbox picks up 50 press releases each week, with one in five being sent more than 100 missives every seven days.
Google has been indexing tweets for some time but a new study has revealed that only a percentage of tweets are actually captured by Google, and the vast majority of those are from users who are very popular on the social network.