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Weed, Alcohol, Cocaine, Meth And LSD – Drug Talk On Twitter [STUDY]

Weed, Alcohol, Cocaine, Meth And LSD - Drug Talk On Twitter [STUDY]

Drunk tweeting is a pretty common occurrence on Twitter, with many users prone to musings in the wee hours of the morning after a night on the proverbial sauce. But what about more serious mind-altering substances, such as cocaine and LSD? Is anybody tweeting about that?

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How Africa Tweets [MAP]

africa tweets

Twitter is truly a global phenomenon. From its humble beginnings in the heart of San Francisco, Twitter is now being used in nearly every country around the world.

African Twitter users are just as Twitter-obsessed as their global counterparts, and a new study shows where the most eager tweeters live across the continent.

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Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

What’s the ROI of social media, particularly when it comes to sales?

Shopify analysed data from 37 million social visits that led to 529,000 orders, and discovered that Facebook still dominates as a source of both traffic and sales, with nearly two-thirds of all visits to Shopify stores and 85 percent of all orders therein coming from the social giant.

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73% Of Fast-Growing SMBs Increased Social Media Spend In 2013 [STUDY]

73% Of Fast-Growing SMBs Increased Social Media Spend In 2013 [STUDY]

Three-quarters of “hypergrowth” small and medium-sized businesses (SMBs) in North America increased their budgetary spend on social media and social media advertising in 2013, reveals a new study from LinkedIn.

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Twitter Data Reveals When We Feel Sad, Happy And Hungover Throughout The Year [STUDY]

Twitter Data Reveals When We Feel Sad, Happy And Hungover Throughout The Year [STUDY]

When you’re hungover, do you tweet about it?

In these heady days where everything we say and do online can be easily scrutinised by our boss (or potential employers) it’s probably not the wisest move, but millions do it, week in, week out. And new data from Twitter has revealed which days of the week we’re most likely to be talking about being hungover, as well as when we’re happy, sad or late for work.

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Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]

Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]

Social media’s virtues as an influencer of product purchases are repeatedly touted, with study after study reporting that platforms such as Twitter and Facebook have a growing, symbiotic relationship with retail websites, with each benefiting the other.

Except, that appears, in the UK, where just one in 10 consumers (10 percent) use social media sites to research products for digital purchase, reveals new research from YouGov.

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70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]

70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]

As a brand using social media, how quickly do you respond to consumer complaints?

If your average response is an hour or less – and it pays to be honest here – you’re in pretty lofty company, as fewer than one in five (18 percent) of brands reply to customer complaints on channels such as Twitter and Facebook within 60 minutes, with 21 percent rarely or never responding at all.

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Two-Thirds Of UK Twitter Users Follow A Newspaper Brand

Two-Thirds Of UK Twitter Users Follow A Newspaper Brand

A recent report shows that nearly 60 percent of the UK’s Twitter user base is following a newspaper brand in the UK, and that those who follow a newspaper brand are more affluent, more active tweeters and more likely to share and comment on current events.

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Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]

Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]

Less than half of brands have effective policy in place for dealing with negative posts on their social media channels, reveals a new study from Social Media Marketing University (SMMU).

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Biggest Twitter Linguistic Study Ever Hopes To Discover The Next Viral Sensation

Biggest Twitter Linguistic Study Ever Hopes To Discover The Next Viral Sensation

How does something “go viral” on Twitter? To an outside observer, it might seem like magic – a small group starts tweeting about something, and all of a sudden it blows up across the entire Twitter-verse, and everyone is talking about that so-ugly-it’s-cute kitten.

But researchers are convinced they can discover how new trends develop – tracking the next “twerk” based on the language we use on Twitter.

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