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Studies

Marketers: Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]

Marketers: Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]

We’ve said it before and we’ll say it again: email is not dead.

Far from it, in fact: it’s going from strength-to-strength.

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American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY]

American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY]

The major airlines adapted to Twitter perhaps as quickly as any other industry vertical, rapidly recognising its usefulness as a medium to deliver flight information, provide updates and respond to customer support enquiries.

Indeed, it’s this latter area where American Airlines has particularly excelled, with their @AmericanAir profile responding to 99 percent of customer queries on Twitter within one hour, and 80 percent in just 15 minutes.

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Twitter: Just 5% of Social Logins (Facebook: 55%, Google+: 27%, Yahoo: 11%) [STUDY]

Twitter: Just 5% of Social Logins (Facebook: 55%, Google+ 27%, Yahoo: 11%) [STUDY]

Facebook continues to dominate social logins around the globe, with more than half now accountable to the social networking giant, reveals the latest data from Gigya.

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55% of Couples Used a Hashtag During Their #Wedding [INFOGRAPHIC]

55% of Couples Used a Hashtag During Their #Wedding [INFOGRAPHIC]

One of the biggest trends in social media is the hashtagification of everything.

And I mean everything. Of course, the use of hashtags on Twitter (and, later, Instagram and Facebook) is now absolutely the norm, with millions being shared each and every day. That volume quickly bled into “real world” usage as marketers looked to capitalise on all those social eyeballs, with hashtags very much par for the course on television shows, movie trailers and commercials. And now: weddings.

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More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY]

More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY]

The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis.

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46% of Journalists Open to Using Twitter for Press Releases [STUDY]

46% of Journalists Open to Using Twitter for Press Releases [STUDY]

Journalists get a lot of email, and a ton of that is made up of press releases.

How much? A new survey has revealed that the average reporter’s inbox picks up 50 press releases each week, with one in five being sent more than 100 missives every seven days.

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Just 5 Percent of Doctors Use Twitter for Professional Purposes [STUDY]

Just 5 Percent of Doctors Use Twitter for Professional Purposes [STUDY]

If you’re getting worried about that rash that just won’t go away, it’s probably not worth tweeting your doctor about it, as a new study has revealed that just one in 20 U.S. physicians use Twitter for professional purposes, reports MedData Group.

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Facebook Outperforms Twitter, Google+ For Social Brand Interactions [STUDY]

Facebook Outperforms Twitter, Google+ For Social Brand Interactions [STUDY]

Have you Liked a brand’s Facebook Page in the last four weeks? Or shared one of their photos with your friends?

Now, how recently have you done this on Twitter?

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Want Your Tweets Indexed On Google? You Better Be Really Popular On Twitter [STUDY]

Want Your Tweets Indexed On Google? You Better Be Really Popular On Twitter [STUDY]

Google has been indexing tweets for some time but a new study has revealed that only a percentage of tweets are actually captured by Google, and the vast majority of those are from users who are very popular on the social network.

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Facebook, Google+, Snapchat, LinkedIn All Bigger Than Twitter In Norway [STUDY]

Facebook, Google+, Snapchat, LinkedIn All Bigger Than Twitter In Norway [STUDY]

Facebook maintains its position as the most popular social network in Norway, with 77 percent of the country’s population – about 3.1 million users – active on the platform, reveals new data from Ipsos MMI.

Conversely, less than one in four Norwegians use Twitter, and just 28 percent of those are active on Twitter each day.

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