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Twitter Expected To Earn Just 2% Of Global Mobile Internet Ad Revenue In 2013 [REPORT]

Google earned more than half of the $8.8 billion spent worldwide by advertisers on mobile internet ads in 2012, giving the search giant a 52.36 percent share of global ad revenue.

This year, both the global mobile ad market and Google’s share therein is expected to almost double, with eMarketer forecasting mobile internet ad revenues of $8.85 billion for Google in 2013 from $15.82 billion overall, far ahead of second-placed Facebook, which is tipped to earn $2.04 billion (12.9 percent share).

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Twitter Advertising And Free Analytics Now Open To Everyone (Including Individuals)

Twitter has opened up its advertising self-service platform to all users, with free access to the Twitter Analytics dashboard, which provides a number of metrics that help you really dig into your Twitter performance and data. This includes Timeline Activity, which tracks your top-performing tweets (favourites, retweets, replies, sortable by volume), and Followers, which breaks down your Twitter network by key demographics (gender, location, interests, and so on).

Of note: previously Twitter’s ad platform and analytics dashboard was available only to businesses, but it’s now open to individuals, too. Which means common or garden folks like you and me.

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Latest Twitter Craze: Favoriting Tweets To Increase Follower Count

Have you noticed your tweets are being “favorited” more often on Twitter lately? Or are you one of the folks responsible for this favoriting uptick?

If you haven’t noticed it yet, you will. Favoriting tweets is quickly becoming a “thing” on Twitter – and some folks swear it’s more effective than ads when it comes to growing your Twitter following.

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Watch Out Foursquare, Twitter Is About To Steal Your Worm

If you haven’t noticed, Twitter is slowly but surely taking over online, adding video and music to its already wildly popular service and attracting new users (their product) and advertisers (their pay day) in droves.

And just when you thought they were full to the brim with new business, the greedy little bird comes back out for more – and this time it appears they plan to target Foursquare’s worm.

How so? Well, Twitter is rumored to be working on local tweet discovery and once they’ve nailed THAT (and they will), how long till they start offering this service (with offers targeting local tweeters) to their advertisers? And that’s the EXACT value proposition Foursquare peddles.

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Twitter’s Rumored Multi-Million Dollar Deal With Ad-Buying Company Should Worry TV Execs

Move over TV! It looks like Twitter is no longer happy playing sidekick in the Social TV equation and wants to be the top dog.

At least, that’s the way it appears if this multi-million dollar deal becomes a reality.

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Twitter Releases New Ads Feature: Real-time Keyword Targeting

If you advertise on Twitter, you know that there are many targeting options to consider. And today, Twitter has added to that list, with keyword targeting that happens in real time.

This is not only a boon for advertisers, it’s a creepy reminder that when you’re online, you ARE the target.

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Twitter Announces Improved Advertising Tools For Small Businesses

Twitter’s self service advertising platform, which gives small and medium-sized businesses (SMBs) access to Twitter’s Promoted Accounts, Promoted Tweets and analytics tools, continues to roll out to companies across the U.S.

This week Twitter has announced new targeting options for marketers, who have also been granted access to Twitter’s updated Ads Center.

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FTC Warns: If That Tweet Is Sponsored, You Better Say So!

Wouldn’t it be great to know if that celebrity you follow on Twitter REALLY loves the hair product they’re always gushing about or if they’re being paid to say so?

Well, if you’re someone influenced by such things, you’ll be glad to know the FTC is about to crack down on sponsored tweets.

And if you’re a marketer, you’ll want to take a peek at this puppy too. Regular folk are expected to follow FTC guidelines as well.

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Twitter Partners With Nielsen To Provide Brand Impact Metrics And New Survey Tool

Want to know how effective your brand is on Twitter? Even better – want to know how to improve your brand’s impact on the platform as well?

Well, your favorite microblogging platform just released a survey tool that could take audience targeting to the next level.

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Twitter’s New Ad Cards Allow Marketers To Generate Leads From A Single Click

Twitter has begun testing a new advertising feature in select tweets, which could eventually allow marketers to generate interest in their products and services with a single click.

The ad tweets make use of Twitter’s Cards technology, which allow “media experiences” to be attached to Tweets.

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