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Twitter Etiquette

Kara Swisher on the Adria Richards Social Media Backlash

With 20 years of experience, AllThingsD’s Kara Swisher has seen more than her fair share of digital scandals. However, she says, when it comes to social media firestorms, the recent lashing blogger Adria Richards took after she tweeted about sexual harassment at a tech conference was an unfortunate one for all parties involved.

“It’s a terrible, terrible situation. Most of all, it’s an interesting issue regarding what social media can do right now,” said Swisher. “I’m not clear she should have published their pictures. I don’t know. It’s a great debate [around] what should have happened in that situation. When you’re irked by somebody in a car next to you, do you tweet a picture of them swerving into your lane?… But now you have these tools that amplify your voice. The question is how much amplification should you be doing?”

Read the full interview at So What Do You Do, Kara Swisher, Co-Executive Editor of AllThingsD.com?

Nicholas Braun

Fired Social Media Editor Shares Reuters’ Twitter Guidelines; Demonstrates Professional Risks One Takes On Twitter

You may have heard of Matthew Keys. He’s a journalist who was indicted by the Department of Justice (DoJ) for allegedly “giving hackers access to the servers of his former employer, the Tribune Company. Tribune owns the Los Angeles Times, which the Anonymous hacker subsequently defaced.”

Keys was also, until recently, the social media editor for Reuters. After being let go today, he shared the news organization’s Twitter guidelines – and they demonstrate the dangers of combining personal and professional tweets online.

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When Twitter Titans Tumble There’s Nowhere To Hide

Are you in awe of folks with a million Twitter followers? Even if you’re not, it can be a bit intimidating to tweet to someone with such a following, especially when you’re sending a critical tweet.

Most Tweeple are cool about it though and take tweets (of all variety) in stride – it’s kind of the nature of Twitter.

But some don’t.

And one ”Twitter Titan” pushed that ‘pissy’ button hard, demonstrating how head-inflating follower count can be . . . and what happens when Twitter Titans tumble.

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FireMe Shares Tweets That Could (And Probably Should) Get You Fired

By now you should be WELL aware of the perils of social media and the fact that what you post could cost you your job, but apparently this is still news to some folks.

Well, fear not, uninitiated – FireMe! is here to show you the error of your ways. Just hope you see (and delete!) the offending posts before your boss does.

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FYI: Your Tweets Can Get People Fired, So Tweet Responsibly

It’s a well-known fact that sometimes it sucks to be a woman in tech, but a lesser-known fact is this: It’s scary as hell sometimes to be a man in tech.

And this story illustrates why.

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Tips To Avoid Prosecution After Sending Offensive Tweets

Libel is a definite “thing” on Twitter lately. It’s been established – read up.

But you’re a wiseass, so what can you possibly do to avoid landing in hot water? One prosecutor has some sage advice: “Quickly delete it!” But as that is quite possibly the lamest advice ever, we have some additional steps you could consider after you inevitably offend.

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McAlpine Letting Some Libelous Tweeters Off The Hook

Understand, tweople – libel is never a good idea. But it seems some Twitterers with less than 500 followers have less to worry about, in this case at least.

Lord McAlpine, the UK politician who planned to sue 10,000 Twitter users for tweeting and retweeting libelous claims about him, has decided not to pursue charges against those with less significant followings on Twitter. But he does still want something from them – and his request seems pretty reasonable, considering.

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Five Tweets You Should Never Send

Twitter is a great communication tool, but some folks seem hellbent on ruining it for the rest of us.

How?

By sending tweets that are either better suited for inclusion in those thick coupon mailers or TMI tweets that make us squirm (check out this post to learn the dangers of TMI). And there are more – five categories in all, which we’ll detail below.

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Want To Tell Someone Off Publicly Without The Drama? Send A Subtweet

Ever want to give someone ‘what for’ because they’re SUPER annoying in a very specific way? Sure you do. But you probably hold back because you don’t want this big dramatic confrontation to follow.

Consider the subtweet – if you haven’t already.

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How to Respond to Negative Tweets

Social media can be a boon and a bane to companies and consumers alike. It’s undoubtedly true that brands and consumers can have a constructive dialogue on Twitter and Facebook. Case in point: A WSJ subscriber misses an issue and tweets his displeasure to head honcho Rupert Murdoch himself. Not only did he get a reply, but some quality customer service as well!

Unfortunately, trolls abound in the online world and can drown out those offering constructive criticism. How can you tell the haters from those that are worth responding to? And how can you manage your time when it comes to responding to criticism? In the latest Mediabistro feature, social media experts weigh in on how to handle negative feedback in a way that’s best for you and your audience.

One big piece of advice: don’t just delete.

“How you handle a negative comment says much more about you than the comment itself,” said Shama Kabani, CEO of The Marketing Zen Group. “Removing a comment can lead to others accusing you of censorship and, at worst, can lead to a PR disaster.”

For more, read 7 Tips for Responding to Negative Social Media Feedback. [Mediabistro AvantGuild subscription required]

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