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Five Ways To Use Twitter’s Favorite Button

Five Ways To Use Twitter's Favorite Button

If all you do on Twitter is send tweets and retweet, you’re missing out on a significant – and very useful – aspect of the network: favoriting.

The favorite button is not Twitter’s most popular feature, and it doesn’t get as much press as retweeting. But it’s growing in popularity, as more users figure out ways to make favorites work for them.

We’ve written before about how to use favorites, but since these little yellow stars pack quite a powerful punch, we’ve rounded up five more ways to use favorites, as recommended by real Twitter power users.

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Lessons From The New York Times’ Social Media Desk [TWITTER TIPS]

Lessons From The New York Times’ Social Media Desk [TWITTER TIPS]

In a great piece published by the Nieman Journalism Lab, the team that runs the New York Times’ Twitter accounts looks back on what they learned from running @nytimes, followed by 10.5 million, in 2013.

Their learnings are useful for anyone working in social media, and anyone looking to strengthen their own presence on Twitter.

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How To Stick To Your Twitter New Year’s Resolution

How To Stick To Your Twitter New Year's Resolution

Did you make a New Year’s resolution this year? Going to the gym (especially after all that turkey and gravy…) is no doubt a noble goal, as is being more successful at work or spending more time with your family. But it’s also a good idea to include one or two social media resolutions in there – and, just like all your other resolutions, it’s the sticking to it that can be the real challenge.

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4 Features Of An Effective Event Hashtag

4 Features Of An Effective Event Hashtag

Most of the conferences and networking events you’ll go to this year will have their own hashtag. The hashtag has become so ubiquitous that it has now become odd not to have one.

Hashtags help event attendees organize their online conversations – about panels, speakers, ideas and opinions – and stay connected virtually long after the event itself has run its course. If you’re planning your own event, it’s important to choose the right hashtag so that people actually use it – so here are four features that every effective event hashtag should have.

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6 Tips For Shorter Tweets [INFOGRAPHIC]

6 Tips For Shorter Tweets [INFOGRAPHIC]

Twitter has few absolute rules but one of them is hard and fast: everybody is restricted to a limit of 140 characters per tweet.

This takes some getting used to at first, but once you become a regular user Twitter’s character limit will actually make you a better, more efficient writer.

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Three Things You Can Do To Keep Your Twitter Account Active During The Holidays

twitter active holidays

You don’t want to be that person this holiday season. You know the one… always sneaking peeks at your smartphone during Christmas dinner, or sending one last, quick tweet before a New Year’s kiss.

But you also don’t want your whole social media presence to completely collapse because you’re off enjoying a well deserved hot chocolate! Here are three tips to keep your Twitter account active during the holidays.

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Why All Businesses Must Use Twitter For Monitoring [INFOGRAPHIC]

Why All Businesses Must Use Twitter For Monitoring [INFOGRAPHIC]

Did you know that a recent study showed that 81 percent of businesses think that social media can harm a company’s reputation if not used properly?

Twitter has numerous perks and benefits for brands, but one of its most underused features is as a monitoring tool. Twitter’s powerful search functionality and of-the-moment feedback is an incredibly efficient (and cost-effective) way for businesses to track sentiment and awareness of not only their own products and services, but those of competitor brands, too.

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How To Increase Twitter Engagement By 324% [INFOGRAPHIC]

How To Increase Twitter Engagement By 324% [INFOGRAPHIC]

Want to increase your engagement rates on Twitter?

How does a 324 percent boost sound? Not bad, huh. Sounds impossible though, right? Actually, when you break it down, raising your engagement rates on Twitter is actually pretty straightforward.

Here’s what you need to do.

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Want More Retweets? Use Hashtags, Photos, Exclamation Marks (And Tweet In CAPS) [STUDY]

Want More Retweets? Use Hashtags, Photos, Exclamation Marks (And Tweet In CAPS) [STUDY]

Want more retweets?

Sure, who doesn’t, right? Well, here’s what you need to do. Use hashtags – in fact, the more the merrier. Always include a photo with your tweet, as it helps you stand out. Exclamation marks at the end of a sentence can pay dividends, as can actually asking for your followers to retweet your message.

And if you really want to sit back and enjoy the spoilers, consider tweeting ALL IN CAPITAL LETTERS.

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4 Things To Never Tweet [TWITTER TIPS]

4 Things To Never Tweet [TWITTER TIPS]

In a recent dinner conversation, I was chatting with a friend of a friend about social media. She asked what networks I’m active on, and since I work in the field my answer was lengthy.

She responded that she’s engaged on Facebook, Quora and Pinterest – but has no interest in Twitter. When I asked her why not, she said she has enough access to information like what people ate for lunch and how their Caribbean vacation was and didn’t need another network to that end.

When I explained that I use Twitter for purely professional and informational purposes – keeping up with news in real time, tracking trends, reading interesting articles, and cultivating relationships – she was surprised, and shared that she’d like to try that out. I was equally surprised at her impression of Twitter in the first place.

The information you consume on Twitter is a product of the people you follow, so the content flow is completely controlled by you. That said, my conversation with this potential new Twitter user was a good reminder to be constantly conscious of the tweets you’re contributing to the firehose.

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