Social media equals engagement, especially for brands.
Study after study shows that customers prefer brands that are actively social – 59 percent of people are more likely to trust a brand that integrates social media, and 63 percent are more likely to buy products from businesses who are visible on platforms such as Twitter and Facebook.
These numbers skew even higher for the key 18-34 demographic, with 91 percent using social media to talk about their favourite products and services.
The infographic below takes a closer look at the impact social media can have on your business.
- The World of Social Media 2014: Statistics, Facts & Figures [INFOGRAPHIC]
- Holiday Shopping Goes Social (But Not so Much on #Twitter) [INFOGRAPHIC]
- Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC]
- What we Learned About Social Media in 2014 [INFOGRAPHIC]