Twitter.com commands just an estimated 32 per cent of all Twitter activity, which is incredibly low when you think about. Imagine if Facebook boasted that kind of share for their 200-million strong audience; people would be talking. And with complete justification.
(This low number also, incidentally, explains in part the recent hype – and reaction – to Twitter’s 60% drop-off rate amongst new users, as Nielsen, who took the measurements, only accounted for Twitter.com, and not all the external clients, which make up the bulk of all interactions with the service, certainly from seasoned members.)
There’s a good reason why – Twitter.com is an entirely limiting way to interact with the Twitter stream. That statement, true as it is, is pretty insane for any website, let alone a social media platform. Somehow, Twitter gets away with it; at least, for now.
Even the most basic functionality from the site is missing. I’ve discussed recently on this blog the importance of the re-tweet, an event that takes place millions of times a day within the Twitter stream. So frequently, in fact, that’s it’s an accepted part of the experience, but Twitter.com, despite many upgrades, hasn’t considered it significant enough to provide us with a re-tweet button. Has the world gone mad?
Perhaps, but there is a solution. In fact, there are three.
Why Do We Need A Re-Tweet Button?
If you’re unsure of the significant of the re-tweet, please read my article, “In Defense Of The Re-Tweet.”
Okay, like me, you might predominately use TweetDeck or a different Twitter client for all your networking. That’s great, even admirable. But think of everybody else. Lots of folk have to use Twitter.com – maybe they’re restricted at work, or their computer isn’t powerful enough to run an external client.