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Archives: April 2011

Bacon Keyboard + Hungry Birds = Sizzling (Nonsensical) Tweets

Vegetarians, close your eyes. Carnivores, prepare to salivate. I’ve got one word for you… bacon. It’s everyone’s favorite artery clogger, and it now has a place on Twitter. A bird-lover has created a bacon fat keyboard, and got birds to tweet while they eat the thick, juicy goodness. Read below the jump for the completely nonsensical (but presumably delicious) tweets these birds sent out.
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Strategic Mobile Marketing

Strategic Mobile MarketingWork with the digital strategy director for Saatchi & Saatchi to develop a strategy for smartphones, tablets, and mobile devices! Starting October 21, Kayla Green will teach you how to optimize content for mobile, create responsive landing pages, and track and analyze all mobile efforts. Register now!

Twitter Tests New Text Ads in Sidebar

It looks like Twitter is testing out a new format for ad placement: If you access Twitter through Twitter.com, you’ll notice ads now appearing underneath the “Trends” and “Who to Follow” modules on the right-hand sidebar.
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Win a Google Nexus Phone on Twitter!

Well, this is a pretty cool Twitter contest: Google is hosting a Twitter Puzzle Challenge and is giving away one Nexus S phone per day for the next ten days. Want your chance to win? We’ve got the full details below the jump.
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Nobody Cares About My Content! Nobody Is Clicking On My Links! Is Twitter All Hype?

My post on Wednesday about the low engagement levels on Twitter triggered some great responses.

As I wrote, my ‘evidence’ was almost completely anecdotal but it seems to have resonated with a lot of people, many of whom have expressed concern at the value of investing heavily in social media if so few people are paying attention.

The poor response rate on Twitter – if you average better than half a per cent you’re world class – raises some important questions. Is it all a waste of time and effort? Is Twitter all hype?

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How Big Is The #RoyalWedding For Twitter? [STATS]

Well, their special day is finally upon us.

Yesterday we shared a fun story about how Twitter is preparing for the inevitably massive influx of tweets that will spread around the network due to today’s Royal Wedding between Prince William and Catherine Middleton. In the story, Twitter shared an amusing picture of co-founder Biz Stone installing just one extra server to handle the load, just a third of what they normally reserve for Justin Bieber.

Now, new stats sent from realtime search engine Topsy and web analysts Webtrends reveal that that might not be enough.

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Twitter Ordered to Hand Over Personal Details of UK Politician’s Account

In a case that’s not quite getting the same level of attention as the WikiLeaks Twitter fiasco, a UK politician’s two Twitter accounts have been ordered to be handed over to his city council. He is suspected of being a mole, acting as an anonymous and controversial blogger.
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What are the Best Social Media Monitoring Tools? [Infographic]

What social media monitoring tool do you use? CoTweet? TweetDeck? HootSuite? Seesmic? Have you ever wondered who else uses the tools you use? OneForty and KissMetrics got together to find out which social media monitoring tool is best, and how marketers, entrepreneurs, PR folks and consultants are using them.
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Want to Purchase a Promoted Tweet? Be Prepared for 3 Month Commitment, Says Twitter

Twitter is starting up a new advertising program, and from the looks of it, it’s meant to entice businesses that just couldn’t pony up the more than $100,000 it reportedly costs for a traditional Promoted Trend. Called the Beta Partnership Program, this new ad program requires only a $15,000 spend over a three month period – much more affordable for the mid-sized business.
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What Separates Twitter Elites from Novices? Just Time, Really

If you’ve ever look at Twitter superstars and sighed, thinking you could never be that interesting, involved and active in just 140 characters at a time, you’re not alone. You’re also not right. You can master Twitter yourself, it just takes a little time.
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Twitter Hasn’t Completely Forgotten About its Devs, Will Host #devnestSF in May

There was a lot of huff as the one-year anniversary of Twitter’s inaugural Chirp Developer Conference came and went without a word from the company as to when (or if) there would be another one. And while it looks like they won’t be doing something quite that big this year, they are sending a message to their developers that they still care: they’re hosting a small #devnestSF tweetup at their offices in San Francisco in May, and will be setting up more of these around the US and the world in the near future.
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