Twitter is digging its heels in against an encroaching Facebook in one of its biggest market, Japan. At a joint press conference in Tokyo on Wednesday, Twitter and Japan’s largest social network, mixi, announced a strategic partnership.
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Twitter’s Chief Revenue Officer Adam Bain spoke at Business Insider’s Ignition conference on Wednesday in New York, and gave the audience some insight into the current state of the business side of Twitter.
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Facebook might be the bigger network, but several industries are betting on Twitter. According to Outreachr, 35 percent more websites in the travel, finance and motoring industries include Twitter on their contact pages than Facebook.
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A heady 8 million Americans say that they used Twitter to find their current job.

That number is impressive enough, but it pales in comparison to LinkedIn, where 10.2 million Americans say that they found work, and especially Facebook, which accounted for a staggering 18.4 million of successful hires.

In fact, according to this data, an eyebrow-raising 36,600,000 Americans used social media to find work, representing about 16 percent of the adult population.

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The benefits of using platforms such as Twitter and Facebook in marketing campaigns for businesses of all sizes are well established, but putting that into practice takes knowledge and experience, as well as effort, dedication, and, most importantly, time.

Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

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Sometimes it seems that every time you look social media has set another benchmark.

For example, while you may know that Facebook has passed Google as the most-visited website on the internet, were you aware that there are now more Facebook users than motor vehicles?

Did you know that Twitter’s tweets per second record (TPS) is 8,900 tweets, set when Beyonce Knowles made her pregnancy announcement at this year’s MTV Video Music Awards?

And had you heard that last year YouTube registered 700 billion video playbacks?

This and more can be found in this videographic from the appropriately-named Video Infographs.

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For those of us that foresee Twitter becoming an increasingly important tool for brands and marketers, these numbers don’t feel right: Twitter only drove 2 percent of traffic on Cyber Monday and Black Friday.
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A record-breaking Black Friday has come and gone, and shoppers can now rest easy with their discounted purchases in hand. But just how did all of those Black Friday commercials influence shoppers?

Visible Technologies explored the consumer response on Twitter to the barrage of Black Friday advertising last week, and discovered that not all jingles are created equal – especially when one is modeled after a certain Ms. Black’s song extolling the virtues of Friday, Friday…
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When it comes to Twitter handles, @JohnSmith and @JaneSmith are obviously taken. So if you’re a brand new parent-to-be and you’re stuck with the common surname “Smith”, you’ve got to get pretty creative with your baby’s first name if you want him or her to grow up with a unique social footprint. But is that really something you should be thinking about between Lamaze classes?
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Twitter has acquired Whisper Systems, a company that builds enterprise-level security software on Android.

The acquisition will likely be used to improve Twitter’s own security, and assuage worries that the network is vulnerable to hackers and other nefarious types.
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